Source: http://www.forbes.com/sites/cherylsnappconner/2015/05/17/the-6-characteristics-of-great-content/
You create content because you have a very important message to impart, but are you effective with this? When it comes to creating highly consumable content, it’s imperative that the content you produce possesses the following qualities:
Qualities that make content remarkable
1. Engaging
- This is often accomplished usually by providing answers to questions, but engaging content is really anything that strongly appeals to the emotions of readers. It’s a provision of humor, wit, or actually a question to get your audience thinking.
2. Useful
- It’s educational or informative and brings readers to a higher level of understanding.
3. Highly Relatable
- Content has the ability to connect readers to the business effectively through familiar stories. For marketing, it is able to share business practices and culture to resonate better with target audiences.
4. Creates Clout
- Smart content has the ability to generate not just interest but also loyalty.
5. Shows Passion
- There’s accuracy of information, excitement or enthusiasm, and commitment to deliver more value to readers in the future as this is the job of the entity providing content.
6. Fortifies Relationships
- The best content is able to open dialogues with the readers for the better understanding of each other and for the creation of stronger, long-lasting ties.
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