Source: http://www.entrepreneur.com/article/247421
The increasing dependency on digital media shows that content is consumed on a daily basis. But there is more supply than demand; if you want your creations to stand out, you need to focus on high quality content, using these tools and techniques to scale production:
- Use experts who can effectively explain topics in a clear and concise manner.
- Find creatives with subject matter expertise.
- Find and take experts to train on effective communication skills.
- Take creatives and train them on your subject matter.
- Communication plan.
One that accounts for internal and external processes, and use more effective collaboration tools.
- Quality measurement plan.
Brand guideline and project style guide will provide a yardstick to measure the content against before the project comes up for final approval.
- Assess, document, and iterate.
Notice issues and address them effectively—and immediately.