Source: https://moz.com/blog/is-brand-a-google-ranking-factor-whiteboard-friday
One of the frequently asked questions by marketers and a lot of SEOs is whether or not brand or branding has a role in Google’s ranking algorithm. Know the answer from Rand Fishkin.
Importance Of Branding
- Technical answer, brand is not a ranking factor in Google, however, it is a high influence of rankings in SEO.
- Ranking factor – an algorithmic input that Google measures to determine rank position in search engine results page.
- There is a correlation between sites with good SEO and branding, this is because:
– Google algorithm favors sites with branding vs generic sites.
– Google measures organic, editorial, earned links to rank a site, most sites with strong branding signal have this kinds of links.
– Branding sites receive more social shares.
– Most sites with branding receives all kinds of traffic in a certain topic which also affects rankings.
– Recognizable brands receive high click through rate which impacts ranking position.