Source: http://searchengineland.com/cultivating-realistic-seo-timeline-214202
It is normal to feel frustrated when you can’t see the results of all the SEO you have been doing. Now, this may be because your strategy is not working or because your SEO timeline in unrealistic.
What is a realistic SEO timeline?
Site Fitness
SEO is all about taking care of the issues on your site so that it can stay competitive in the long run. Think of SEO as you work out in the gym, you need to keep working out regularly to maintain results in the long run. The goals you expect must be realistic, because if they are not, your website can be damaged and this can decrease your opportunities in ranking for your target keywords as well as increase the chance of your site incurring an algorithmic penalty.
Complexity and Long-Term Thinking
Tactics in SEO that are utilized in the past are recognized as ‘spam’ which means that their value are now being discounted. There is a big chance that past SEO tactics might result into a huge decrease in rankings when they are recognized as ‘spam’ by Google’s algorithm. SEO consultants that make use of white hat techniques and are making gradual progress could take the blame for the huge increase of drops in traffic on sites. This is the reason why it’s essential to start with a good SEO audit on your site to try to find issues that may arise and cause harm to your site in the long-term.
Team Effort
Often times, waiting for approval and waiting for your queue on SEO development costs a lot of time. Cooperation is crucial to the success of SEO, specifically an organization’s IT department as well as their social media team.