Source: http://www.semrush.com/blog/7-creative-ways-to-build-traffic-from-social-media/
Social media is a powerful and indispensable tool for building website traffic. Here are a few tips to utilize this tool in building traffic for your website:
1. Post new content on a regular basis. New posts will attract traffic, but their effectiveness wears down over time. Offer new content periodically to make up for declining traffic from old posts.
2. Be an active social media user. Interact with your audience and other users, or even businesses from the same industry. Engaging other users expands your network, possibly increasing your audience reach.
3. Learn social media sites and the type of audience each one caters to. Rather than using all social media sites available, it’s better to use the platform that best fits your business and allows you to reach your target audience more effectively.
4. Aim to produce and share only high quality content with better chances of success among your audiences. Don’t post simply for the sake of posting, as poor content is likely to deter audiences from discovering good social media posts.
5. Repurpose old content and posts. Target audiences and new followers may benefit from old content, especially those who have not seen your posts from the past.