Source: https://www.koozai.com/blog/search-marketing/7-research-tips/
Research is an integral part of content creation; valid information needs to be gathered before words are strung together to effectively capture an audience, generate traffic and sales. Here are seven research tips to use in producing persuasive content.
Research tips for writing great content
1. Communicate with subject experts.
- Speaking to someone who has vast knowledge on the topic you’re writing about will not only provide you a great amount of useful information, you can also increase the credibility of your content.
2. Check out your client’s official website.
- Doing this will help you understand what they need and create content that represents their brand and values well.
3. Speak directly to your client.
- A personal exchange will provide you the opportunity to gather more information and really target their specific needs.
4. Look at websites specific to the industry you’re writing about.
- They make great additional resources and you can take inspiration from their content and ensure that what you’ll be drawing up after will be better in all aspects.
5. Turn to academic resources.
- If you have the luxury of time to dig deep into the topic you’re writing about, academic resources such as books, studies, and/or papers will help you produce high-quality content that will further establish your client as an industry expert.
6. Use relevant market research.
- Statistics, facts, and other findings of reliable sources will reinforce the validity of your output, increasing the trust of your target audience.
7. Incorporate existing documentation.
- This includes brochures, flyers, PDF files and even product literature. You can take inspiration from all these and apply them to your content, making it as accurate and useful as possible.