Source: http://www.semrush.com/blog/10-seo-rules-for-your-company-blog/
It’s a challenge to a lot of business to have a blog that really attracts visitors. Having one gives you a chance to build trust, brand exposure and gain influence. Moreover, it is also a platform in reaching out to your audience and building a network and boost online presence.
Grab your visitor’s attention
Here are some tips on adding value to your blog:
Make your blog visually appealing – always put your best foot forward. The design of your site is what users see after they click your URL on Google SERP. A well designed page can minimize bounce rate and increase page views and conversions. Don’t forget to optimize your site’s loading time as this greatly affects user experience.
Use RSS feed – RSS feeds is quickly index by search engines which can boost your site’s rankings. It can also increase conversion rate because of repeat visitors accessing your RSS feed.
Improve your blog’s navigation – most visitors don’t want to click more than 3 times just to get the right information on your site. Some users won’t mind having to click more than that if each click makes them closer to a goal. Bottom line, you should optimize your navigation to and give users continuous stream of information to click more and reach their goal.
Don’t add too many external links – it’s ok to have external links as reference however, adding too many can pass link juice from your site. This reduces the link juice of your blog that can affect the overall authority of your site.
Blog speed – a page that loads very slowly can cause visitors to exit. If you want to further improve user experience, it is best to optimize your blog to load fast since Google began to include loading speed as a factor to determine a sites ranking.
Your blog plays a huge role in attracting your visitors and keeps them to stay on your site longer.