Source: http://www.entrepreneur.com/article/250809
A good content marketing strategy lays the foundation for successful online activities for businesses, but plenty of entrepreneurs still fail at it because of one crucial mistake: not scaling it properly.
Either business owners are hesitant to take the first step, or they want to dive in right away and accomplish too much, too soon—but the best way, in fact, is to scale the content strategy with care, moving forward one step at a time.
- Build a documented content strategy for one year. This should include details like a calendar of subjects to touch on, notable company milestones, and industry events.
- Follow a strict content production schedule. Make sure all key team members involved in the process are aware of their responsibilities and consistent with the quality.
- Conduct regular meetings to discuss the flow of production. Take time for brainstorming, evaluating topics that did and did not work, making new plans, and assigning tasks to the right people.