Source: http://blog.scoop.it/2016/03/11/everything-need-know-content-curation-2016-8-best-practices/
Scoop.it is a unique online platform that is part social network, part content curation tool. It allows you to create boards of curated content based on topics you are interested in. You also get to share your thoughts on that content and connect with others who have the same interests as you do.
Using Scoop.it means curating content. Content curation is an effective way of building a large audience by adding value to other people’s content. Today, it is a crucial component of content marketing since this focuses on discovering and publishing content that your target audience would be interested in.
Below are some must-know facts about effectively using Scoop.it:
• When using Scoop.it, make sure you maintain a balance between content creation and distribution. And whenever you share content that is original or from other sources, see to it that it is always something that your audience will appreciate and find valuable.
• Don’t be a content thief: this is simply unethical. When curating content, always give proper credit to the original source. Don’t assume credit for anything that you didn’t create. Keep in mind that if you keep your content curation ethical, you will reap a ton of benefits. Ethical content curation is also a proven win-win technique that helps you save time, boost visibility, and provide your audience with credible and meaningful content.
• Make sure you always read the full piece of content before sharing it. You don’t want to share content that in simply full of fluff or something that your audience would only find useless and irrelevant.
• On Scoop.it, focus on curating for your audience. Curating for search engines should just be your secondary goal.