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Website Traffic Down? Here Are 5 Steps You Need To Take 

By SEOPartner

Source: http://blog.hubspot.com/marketing/what-to-do-if-website-traffic-is-down

Google continuously makes algorithm changes so some changes in your traffic stats is inevitable. But if you start to see any unusual changes in your website performance numbers, it might be time to take a deeper look at the situation and try the following steps to recover from the dip.

Rescue your website traffic from a dip

5 steps to rescue your website traffic from a dip

1. Review your code.

Your tracking code may have been accidentally deleted, for instance. Use Google Analytics or a similar marketing automation tool to monitor your website performance and get accurate data about your website visits.

2. Check your keywords.

Make sure to refresh your keyword tactic on a regular basis. What works last week may become outdated next week. Set up keyword tracking to make sure you are targeting relevant search terms in your market.

3. Monitor your site’s authority level.

Keep an eye on your websites authority through tools such as the Moz’s Domain Authority. Based on your findings, you can then carry out additional tactics such as improving your content or doing outreach to more high quality sites to improve your rankings.

4. Hunt for bad backlinks.

You could be penalized for toxic backlinks without you knowing it. So make sure to audit your referral links to uncover those that might harm you, and start cleaning up your site.

5. Get expert help.

If after doing steps 1 to 4, and you still find many issues in your traffic stats, the best path to take is to order a website report from an outside specialist. This way, you can really identify the problems and then make smarter decisions for the good of your website.

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How To Keep Your Site Open For Search Engine Crawling

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2424721/are-you-making-it-easy-for-search-engines-to-crawl-your-site

Search engines can easily crawl your site if you improve their path. To make entry easy, listed here are some site checkpoints you should be looking into as well as the tools that will help you employ them.

Check your connection.

  • Is your site communicating with your server well?
  • Determine if there are network connectivity issues using the Pingdom Website Speed Test tool.
  • Find out also if there are any issues with domain authorization by doing the DNS check.

Assess if Google understands your robots.txt file the way you want it to.

  • This file is the starting point for search engines.
  • Run your most important site pages through the Google Search Console>>Crawl>>Robots.txt tester.
  • Your exclusions may be separating some search critical content from crawler view.

Pay attention to dead 404 files or files that redirect to another URL.

  • Redirect files take time from the search engine crawl while dead files being requested can trip up the search engine.
  • Run your site on these tools: Pingdom Website Speed Test and Google PageSpeed Insights and look for dead file or redirect files in the page-load sequence.

Review page rendering.

  • Is it the same to the search engines as it is to users?
  • Load the Google Search Console, then see your page rendering from the Fetch as Googlebot section.
  • Check also if page reload requests are timing out from the Blocked Resources section.

Identify duplicate content.

  • Search engines would be annoyed if your pages are duplicates of previously crawled content.
  • To avoid crawl-waste, check duplicate content using SiteLiner or SEMrush Site Audit tool.

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Predictions For SEO In The Year 2016

By SEOPartner

Source: https://moz.com/blog/ranking-factors-expert-survey-2015

Here’s what the experts think will happen in SEO for the year 2016. So what factors will be more important, will stay the same, and will not be a factor anymore?

SEO predictions for 2016

SEO predictions for 2016

Predicted to Increase:

  • Mobile Friendliness
  • Analysis of site/page’s perceived value
  • Quantity/quality of instant answers provided in SERPs
  • Usage data
  • Readability/usability/design
  • Influence of structured data in SERPs
  • Association with mobile apps and app popularity
  • Clickstream data from outside search results
  • Site speed
  • HTTPS
  • On-page topic modeling

Predicted to Stay the Same:

  • Topical relevance of links
  • Quantity of paid results on SERPs
  • Social signals
  • Presence and prominence of advertising vs content
  • Raw domain authority based on incoming links
  • URL structures/formatting/optimizatio
  • Internal links

Predicted to Decrease:

  • Effectiveness of paid links
  • Influence of anchor texts

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Moz’s 2015 Search Engine Ranking Factors

By SEOPartner

Source: https://moz.com/blog/ranking-factors-2015

After conducting Moz’s biannual Search Engine Ranking Correlation Study and Expert Survey, Moz has finally released the 10 ranking factors for 2015:

Moz's 2015 search engine ranking factors

Moz’s 2015 search engine ranking factors

  1. Lower correlations between rankings and on-page keyword use.
  • This may be caused by the fact that Google is smarter about what pages mean not relying on exact keyword phrases.
  1. Using HTTPS has a very low positive correlation.
  • With the moderate association of page length, hreflang use and total number of links with Google rankings, the use of HTTPS has very low positive correlation. Factors that are negatively associated with this include server response time and total length of the URL.
  1. Google rankings and number of links to a given page
  • Despite rumors to the contrary, data shows that google rankings and number of links to a given page has highest correlation.
  1. Exact-match domains and rankings
  • While exact-match domains and rankings show decent correlation with each other, this may be due to the prominence of anchor text, keyword usage and other signals instead of algorithmic bias favouring these domains.
  1. Study shows little relationship with type of top-level domains and rankings in Google
  2. A reasonably strong correlation to rankings has been seen on the overall links to a site’s root and subdomains.
  3. Use of anchor text was another prominent feature of high-ranking results, with the number of unique domains linking with partial-match anchor text leading the way.
  4. Number of social shares a page accumulates shows positive correlation with rankings.
  5. Time until domain registration expiration was moderately correlated with higher rankings. On the other hand, private registration showed small negative correlation.
  6. For pages that has lower bounce rates, higher page views and better time-on-site is associated with higher rankings.

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SEO Myths That Need To Be Forgotten This 2015

By SEOPartner

Source: http://neilpatel.com/2015/04/14/17-seo-myths-that-you-should-never-follow/

SEO Myths 2015

SEO myths you should leave behind

Here are SEO myths that you need to know. If you have been doing something similar to the ones listed here, or if you still believe these things are true,  it’s best to stop them or rethink your SEO strategy.

  • Keyword research and targeting became more difficult post Hummingbird
  • Ranks boost by adding XML sitemap
  • Meta tags are ignored by search engines
  • Top-level domains boost search engine rankings
  • Keywords in anchor texts do not work anymore
  • SEO agencies can quickly boost your sites rankings
  • Guest blogging is now downplayed by Google
  • Google listing alone can increase traffic of your site
  • Google really hates link building
  • Having content over 1,000 words is good, 2,000 might even be better
  • Heading tags matter more than content
  • Google ranking factors do not include social signals

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How Valuable Are Links?

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2405738/the-value-of-links

Links have always played a critical role long before Google existed. And they will continue to have unmistakable value whether or not Google continues to recognize links as an important signal in its algorithm.

Are links still important?

Are links still important?

Here are some reasons why links are still valuable:

  • Links by far are the most common method of navigating the Web, it is also critical in navigating the various pages of a website.
  • The Web wouldn’t exist without links; links piece together the Web, it connects millions of websites together.
  • Exploration of the Web is centered upon links; without links, the Internet would be entirely unnavigable.
  • Links build exposure, branding, relationships, authority, engagement, and even traffic outside of search.
  • Links have been vital to SEO success since Google first used links as the core of its algorithm, and subsequently cornered the search market; Google continues to stand behind links as a signal in search.

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The Basic Idea To A Successful Content Marketing Strategy

By SEOPartner

Source: http://www.techwyse.com/blog/content-marketing/3-stages-of-content-marketing/

Content marketing is one of the best ways to increase online business and build a rock solid foundation for businesses. It takes time because it is based on building trust and validity with people. Below are some of the basic idea presented to help you succeed in the content marketing arena.

successful content marketing ideas

Successful content marketing ideas

1. Valuable Information
– Readers browse over the pages of the internet because they look for something. They are looking for a certain information that would be of help to them. When you offer a high content value, it makes you more credible and dependable. This way, people will seek your advice and opinion. Hence, it allows you to engage with them and build a good relationship.

2. Credible Status
– You need to attract as many readers as you can to read your content. Individuals will more likely deal with someone they trust so when you acquire the trust and reliability from your readers, they become more responsive in considering any products or services.

3. Offers
– While realizing that you are doing this for business, it sometimes helps to put the sales aspect aside. It is better to make offers instead of aggressive sales pitches. Give your readers the option to accept or decline. This gives you credibility, and allows users to be comfortable. This trust will make the selling process much easier

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