The guidelines released by the search engine giant in November 2015 specified the need for writers with real-life experience that lends authority to in-depth content. Provided below are some of the guidelines’ key provisions:
Google calls for quality content to be created by expert writers.
Content that provides complex medical, financial, tax, and legal advice, advice that could impact a person’s well-being or finances (such as parenting, investment and house remodeling), and information on hobbies must be written by expert writers. Pages that do not offer the said level of expertise will be marked as low-quality content.
Determining whether a writer is an expert source or not depends largely on the subject of the content. If the information provided is helpful and detailed, or written by a person with firsthand experience in the topic, the content will be considered expert content.
Google identifies “Your Money or Your Life” Web pages that will come under closer scrutiny. These include pages that offer information on: planning for retirement; investing in stocks and bonds; buying insurance; buying a house; nutrition; drugs; mental health; health conditions; divorce; becoming a legal citizen; child custody and support; writing wills, and e-commerce pages.