Source: http://www.business2community.com/content-marketing/makes-content-high-quality-01245136
Content writing for business is very much unlike writing other types of literature. It is directed by a specific goal, one of which is to reach your target audience and hopefully convert them. There are many qualities that make content more useful in business. What exactly comprises high-quality content? Listed below are some of the things to watch out for to ensure quality content:
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1. Data preparation. Writing beautifully definitely requires talent and is not easy to do. However, even the best wordsmith cannot beat a writer who has prepared well and gathered the necessary data. In the end, data will always prevail.
2. Research. Data preparation requires effective research. Given this, it is best to hire writers who are willing to go the distance and gather data needed.
3. Credibility. Credibility goes hand in hand with research, and as such, writers who are not willing to do the necessary research for their articles do not have the credibility to back up their writings. A writer who is willing to do to the dirty work may prove to be a valuable asset to your team.
4. Niche. Not all content writers can cover every single niche available. However, those who cover a particular topic very well show some level of expertise on the subject, which is not easy for just any writer to achieve.