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Will Facebook’s Instant Articles Affect Your SEO Campaign?

By SEOPartner

Source: https://www.searchenginejournal.com/will-facebook-instant-articles-affect-seo/159192/

The social media network’s new Instant Articles app, set for release on April 12, 2016, is designed to give publishers a better way to present their interactive content. Will it create an impact on your SEO efforts?

Will Facebook's instant article affect your SEO?

Facebook instant articles

  • Similar to Google’s Accelerated Mobile Pages, Facebook’s Instant Articles app lets publishers share a link to the original article on their website. However, it can lead Web users to content better than fast-loading, mobile-friendly and fully responsive websites.
  • Publishers can use Instant Articles to sell ad space to Facebook advertisers or through their private networks.
  • Facebook plans to provide analytics insights into reader engagement through Instant Articles. This data can be shared with third-party Web analytics systems and tools.
  • Your pre-existing content can be converted into Instant Articles through the use of your RSS feed and HTML markup.
  • To use Instant Articles, publishers must update their site’s coding or create/update their RSS feeds to suit the app’s guidelines.

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Things To Remember When Using Reddit As Your Marketing Tool

By SEOPartner

Source: http://www.searchenginejournal.com/six-cardinal-sins-reddit-marketing/137192/

With over 7 billion page views, Reddit.com has now become one of the fast rising bookmarking sites. Many users are now considering reddit to be one of their content marketing tools to reach more audience.

using Reddit for marketing

using Reddit for marketing

Here are things to remember when using reddit as a marketing tool:

– Do not look at Reddit as a single community. Reddit is made up of communities and each has its own unique rules, culture, and demographics. Find the subreddits that contain their target audience

– Form a relationship with redditors. While great content will generate traffic from reddit, redditors are not going to rush to your website and buy your stuff unless you have taken the time and effort to form a relationship with them first.

– Reddit does not only offer marketing. It can also be a great focus group/community and a networking platform.
– Avoid posting bad content.
– Use text posts. Redditors are much more likely to read a blog post if it is copied to reddit as a text post.
– Monitor your reddit posts. Learn to track your keywords by using such tools like TrackReddit or Karmalytics.

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3 Easy Checks For A Busted SEO Campaign

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2397713/busted-seo-campaign-fix-it-with-3-easy-check

Below is a simple checklist to help you review your SEO campaign and identify which part of your campaign is not effectively working towards your success.

Checklist for your SEO

Checklist for your SEO

1. Initial Client Check
– Check for ranking changes that happened in the past
– Identify competitor sites and check their rankings on their top keywords
– Check keyword competitiveness

2. Tech Check
– Use “site:domain.com” to check if client’s domain is indexed
– Check the root domain if it’s using http or https, check the domain version if it’s using www and non-www
– Use “site:domain.com intitle:keyword phrase” to check if the website has a content for the targeted topic

3. Webmaster tools Check
– Check for manual action reports
– Check for other issues like duplicate title tags, Meta desc and other HTML issues
– Check if the website is mobile compatible
– Check for sudden increase or decrease on indexed pages
– Check robots.txt configuration if it’s blocking some pages
– Check for crawl errors, 404, 403, 500, etc.

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