Source: http://blog.raventools.com/seo-e-commerce-audit-for-clients
Check site issues by running an automated SEO site audit to know what needs to be done and the impact those issues have on the site. Start looking at the areas with greatest impact such as content, links and meta data.
SEO for E-commerce Audit
These are the things you need to focus on:
1. Visibility
– Blocked pages or issues with robots.txt
– Update internal link structure, fix links pointing to 404 pages and properly implement 301 redirects
2. Meta Description
– Every page needs a unique meta description and title
– Avoid duplicate titles and meta descriptions
– Use keywords on your titles and meta desc, avoid too long titles or too short meta descriptions
3. Content
– Provide a high amount of words on your content
– Use rel=”canonical” on duplicate/similar content
4. Links
– Check for broken links
– Use nofollow sparingly on your site, and make sure internal links are not set to “nofollow”
5. Images
– Use ALT text when you can to improve user experience
6. Semantics
– Use structured data to have better looking rich snippets
– For eCommerce sites, it is recommended to have a long and unique product description together with original videos and reviews
– Improve website speed, studies show that a one second delay in page load time can cause 7% fewer conversions
– Research shows that content length relates with quality
– Research also shows that majority of searches are made up of longer, descriptive phrases