SEO Gossips often spread like wild fire; you’ll never know if it’s true or not, and it can affect one’s decision, making someone cautious and start to overthink, making things more complicated. A lot of SEO myths have been wandering around even after countless of updates have been rolled out and Google released guidelines for new breed of SEOs to follow.
SEO myths
Fiction: SEO is dead.
This was by far the first gossip that went around after Google rolled out updates that affected a lot websites’ rankings. Keep in mind that before Panda or Penguin, a lot of webmasters are using shady tactics to gain unnatural links and boost a website even if it has no authority yet. Google thinks that this is unfair, so they rolled out updates to combat these black hat techniques and level the playing field. SEO will continue to play a major role in optimizing on-page SEO factors, think of ways to earn links to boost traffic, conversions and sales. SEO is not dead; let’s just say it has evolved.
Fiction: Link building is dead.
Getting links the easy way or black hat link building is dead. Techniques such as comment spam, bulk directory listing, or article spinning to produce backlinks to gain rankings can penalized a site even a reputable one. The new way of building links is to earn them naturally by creating ever green content that people will share and link back to your site. Incorporate videos and Infographics on your day to day content creation strategy and use social media to boost traffic.
Fiction: Since SEO is no longer working, you should not pay for SEO services.
SEO will always be a part of a website development and will continue to contribute to a website’s success. Not hiring an SEO professional is like saying you don’t need a content writing, a web designer, website analyst, etc. for your site.
Always abide with Google’s Webmaster tools Guidelines to be safe from penalties. Believing that SEO is dead is like staying from the potential of having your site ranking in top pages other than making a well-designed website.