seo mistakes to avoid

SEO Strategies That You Need To Improve On

October 22, 2015 By SEOPartner

Source: http://www.semrush.com/blog/10-seo-traps-to-avoid-google-downranking-in-2016/

Keep your site competitive by improving on your SEO strategy and increasing your traffic this coming 2016. Google updates are just around the corner and there is no surefire way in avoiding fluctuations once an update is rolled out. What’s good is that you can mitigate this by continuously improving on your SEO strategy.

Link Building
Buying links for the sake of increasing ranks is considered unnatural and gets your site penalized. This method of getting links is frowned upon by Google and still being used by some web owners in an attempt to increase their ranking positions in SERP. Link earning is a tactic that web owners use to get natural links. This is done by building trust, creating shareable infographics and adding unique and compelling content that your users would share and link to.

Anchor Text
Gone are the days that you can repetitively use the same anchor text over and over again to make your page rank for a particular keyword. This is considered a black hat technique that can get your site penalized. Counterproductive as it may seem, search engines are clever enough to read a page and decide to rank it based on user experience, backlinks, socials, relevancy and others, just to name a few factors.

Mobile design
The newest addition to Google’s ranking factors is having a mobile-friendly web design. Who would have known that mobile search would eventually reach desktop search in just a few years’ time? Statistics show that mobile apps are driving the most media consumption activity in the internet. And because of this, you need to optimize your site for it to be mobile-friendly to avoid missing out on opportunities.

Low quality content
As we all know, the Google Panda Update targets websites with low-quality or “thin” content lowering their rank on search engines. This goes hand in hand with user experience since a quality written content that is shareable would drive more traffic and conversions compared to low-quality content that doesn’t deserve a top spot on Google search engine.

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Four Silly SEO Mistakes

June 16, 2015 By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2412821/are-you-making-these-4-additional-silly-seo-mistakes

There’s a myriad of SEO strategies you can gather online and of course there are techniques you can create through thorough research however, you need to be sure you look for and only use effective strategies and of course never neglect even a single element when optimizing your website.

Below are some of the common SEO mistakes that you should avoid.

1. Neglecting the Title Element
– The title element should be unique for each page, and not keyword stuffed. Use a tool that will provide you with an overview of the title elements of all your site’s pages

2. Not Recognizing Duplicate Content
– Having duplicate content is considered by search engines as being sloppy, and splits your link equity. To avoid these, review your landing pages. Make sure that no piece of content is found on multiple URLs.

3. Internal Linking Not Done Properly
– How you link across your site is just as important as making sure that your inbound links are not solely directed to your homepage. This gives search engines an idea on what pages you consider to be the most important.

Check the Internal Links and Crawl Errors sections in your GWT to find out what your most linked page is and to address any broken links.

4. Ignoring Open Graph Tagging
– Open Graph tags are used to give proper representation to your site on different social sites. To take advantage of this, use tools that will give you a quick view on how your page will look when shared socially.

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3 Easy Checks For A Busted SEO Campaign

March 4, 2015 By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2397713/busted-seo-campaign-fix-it-with-3-easy-check

Below is a simple checklist to help you review your SEO campaign and identify which part of your campaign is not effectively working towards your success.

Checklist for your SEO

1. Initial Client Check
– Check for ranking changes that happened in the past
– Identify competitor sites and check their rankings on their top keywords
– Check keyword competitiveness

2. Tech Check
– Use “site:domain.com” to check if client’s domain is indexed
– Check the root domain if it’s using http or https, check the domain version if it’s using www and non-www
– Use “site:domain.com intitle:keyword phrase” to check if the website has a content for the targeted topic

3. Webmaster tools Check
– Check for manual action reports
– Check for other issues like duplicate title tags, Meta desc and other HTML issues
– Check if the website is mobile compatible
– Check for sudden increase or decrease on indexed pages
– Check robots.txt configuration if it’s blocking some pages
– Check for crawl errors, 404, 403, 500, etc.

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4 Mistakes To Avoid When Updating Your Website

February 17, 2015 By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2395379/updating-your-website-avoid-these-4-common-seo-landmines

Updating your website is very important for your business’ development. In doing so, make sure to avoid the following mistakes.

Properly update your website

1. URL structure is inconsistent
– When the URLs of your pages changes and no proper redirection is applied, the links you’ve built will no longer benefit your site. This can greatly lower your traffic and hurt your rankings.
– Apply 301 redirects on your existing URL structure to preserve the links you have built to your site

2. Site design is not SEO friendly
– The most visually appealing design is not always SEO friendly.
– Work together with your designer to come up with a balance between aesthetics and SEO.

3. CMS platform is not suited for the site
– Do the research when you plan to update your CMS. Seek out reviews from actual business owners who have used the CMS before deciding on anything.

4. Strategy is not constantly updated
– Do regular audit on your SEO structure to identify areas that are working and are harming your site.

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