Email marketing has been part of online marketing for a very long time already. And because it has been around for quite a while, there are many myths about the practice that many people have come to believe. Here are the most common myths surrounding email marketing:
Myth #1: The shorter the subject line, the better results you’ll get. Shorter subject lines may be easier to read, but that doesn’t always lead to success. Instead of focusing on length, what writers should do is make the most of each word in the headline. Choose your words for clarity and relevance, rather than length.
Myth #2: The more emails you send, the higher the number of unsubscribes. Many marketers worry that sending too many emails too often will be annoying to clients and make them unsubscribe. This may be true—that is, if you keep sending emails that have poor value to your audience. Rather than worrying about email frequency, focus on the quality of content instead.
Myth #3: Using SPAM words gets your emails filtered out. In the past, there were particular words that can trigger spam filter in emails. However, spam filters are far more complex and sophisticated these days and look at word patterns. Moreover, if emails are being sent from a reputable source, chances are they won’t be flagged as spam. Build a trustworthy image online to get your emails to your audiences.
