seo practices — SEOPartner

SEO Factors To Consider Besides Keywords

November 16, 2015 By SEOPartner

Source: http://www.morevisibility.com/blogs/seo/4-seo-considerations-beyond-keywords.html

In SEO, keywords aren’t the end-all be-all. If you are an online marketer or marketing manager, you may be spending a lot of your time thinking about these keywords. This is fine, however, keywords shouldn’t be the only thing you are thinking about for SEO.

SEO Factors To Consider

There is a variety of other factors that go beyond keyword-targeting. Even the most on-point keyword strategy is only the first step to the search engine’s interpretation of the user’s intent.

Here’s a list of some strategic considerations you need to be mindful of beyond keywords:

Subject-matter relevance is as important as “Keyword density”. By focusing on establishing and building upon a theme for each pages, although it can still be guided by a central keyphrase, can help you cater to what the user is looking for when they search for that theme and deliver with your content.
Subject-matter authority – Search engines are looking for the most authoritative source to respond to a user’s query. The important thing should be that your brand needs to be an industry thought leader and to achieve this, building authority is important.
Organization is what search engines love. Search engine crawlers easily crawl websites that are well organized and is easier for users to navigate. Setting up an organized site and page-level structure will make it easier for search engines to determine your domain-level authority.
User-friendly – user-friendliness covers a range of ranking signals which includes site speed, security and mobile friendliness. Focusing directly on your keywords or even link building when your website is not user-friendly can have drawbacks.

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Top 5 SEO Trends 2015

August 11, 2015 By SEOPartner

Source: http://www.itproportal.com/2015/08/11/5-seo-trends-every-entrepreneur-needs-to-know-for-2015/

If you compare the difference in SEO industry today compared to the SEO industry from 2011 to 2014, remarkable changes can be noticed especially in content strategy and digital marketing. To help you cope up with these changes, here is the top 5 SEO trends for 2015:

Social Engagement Optimisation

This is a trend of optimizing your website on search engines with the use of social media. The following are factors that contribute to optimising content with social engagement:
- Social queries
- Traffic generation
- Search queries
- Correlation

Brand mentions

This is the next milestone in link building. The relevancy and trend-setting on social media will be advantageous in building implied links and improving your search engine ranking by brand mention technique.

Semantic Search Optimization

With the Hummingbird update released in 2013 by Google, semantic search or semantics has become the new form of content analysis.

Mobile-friendly SEO

With mobile e-Commerce and mobile research growth, having a mobile-friendly and optimized website for mobile search SEO strategy has become vital. Ignoring this order can cause severe setbacks to your business.

Increased online security is a less-known must-have factor

It’s important to keep your customer’s information safe and secured so keep a check on the security systems being used by your support team.

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#SEO Audit: Checking Your Site’s Health The First Time

March 11, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/perform-first-seo-audit/130723/

SEO Audit is identifying and pinpointing any existing weakness within your site. There are so many things to look at and every bit of information usually leads to another discovery. Here is an all-inclusive list you can follow:

Pre-Audit Checklist

1. Talk to the Client – this is where you communicate with your client and learn more about the business. This is where you ask questions to your client and eventually get a deeper understanding on how your SEO strategy will affect their business.

2. Defining Goals – get the client’s goals and create a timeline that will reflect those goals.

3. Accessing Analytics and GWT – make sure you have admin rights to the site’s Google Analytics, Google Webmaster Tools, Google Adwords and other third-party platforms.

4. Site’s Mobile Friendliness – Google favors sites that are mobile friendly so check if your client’s site is.

SEO Site Audit Checklist

1. Site Crawl – check your site’s indexed pages. You can also use Screaming Frog or other SEO tools to crawl the entire site and know about existing errors.

2. Site Speed – you can use Page Speed tools such as Google’s PageSpeed Insights or Pingdom to check the speed of the site for both desktop and mobile interface and even show you what the hold-ups are.

3. Domain – domain authority is important. Do a history check on the client’s domain and analyze its authority and offsite equity. This is also where you check the client site’s link profile where you can conceptualize on how to improve the SEO strategy.

4. Site Info – check the site’s operations and associations. Tools such as BuiltWith.com can provide almost everything including how clean the build may or may not be and even potential problems.

5. Architecture and Site Structure – this is where the hierarchy of the site is defined. By analyzing this you can improve on user navigation.

6. File and URL Names – permalinks and URLs should be readable especially by Google

7. KPIs (Key Performance Indicators) – this is something that goes along with defining goals.

8. Keywords – get all data from keyword insight tools such as Google AdWords and SEMrush.com to check keywords factors including competition level, keyword difficulty and costs. By organizing data you can now prioritize and start formulating the SEO strategy to use.

9. Content – doing an on-page saturation to check if content on the site is optimized. Do a page-to-page content comparison and read through the pages to check is any are plagiarized. Duplicate Content – check if other variations of your content is out there; Copyscape is a tool you can use.

10. Rel=Canocical – this is an important tag especially for data driven sites. It tells Google what content is duplicated and where the master is.

11. Meta – this is checking the onpage SEO of the pages. This is where you check if the keywords are presents on the page titles, meta descriptions, H tags, etc.

12. Images – optimizing site’s images have great overall effects. Consider linking and using alternative text and ALT tags. Also check if anyone else is using your images on the web.

13. Conversion Basics – check forms and conversion funnels if all are working.

14. Links – clicking links are the gateway to explore

a. Internal Linking – linking from one page to another page inside one domain. Of course you want people to stay on your website so make sure you have a good internal linking structure.

b. External Links – backlinks or IBL (inbound links) are other sites linking over to your website. Do a complete crawl to know what pages other sites link to and what anchor text they use. Once you have a list of your backlinks you can now check its quality and how it affects your rankings.

15. Social Signals – making use of social media. If the site has a new product or a blog that is regularly updated make sure that you share it across social networks. This is also where you make sure that social buttons are present on the site to make it easy of people to follow you.

16. Citations and Business Listings – to increase your chances on ranking well in local searches, make your business visible on the Internet and create an online profile that contains your business information. Check if you have reviews and other mentions from clients.

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