Creating content isn’t complex the way stock market and market derivatives are complicated. But it does take a lot of hard work and patience to do to get it right — and these two main things that will help you generate great content now:
How to create great content
1. Pure Commitment
Don’t make any excuses when it comes to your business content. If you don’t have time to come up with fresh and engaging articles, take action and hire someone who does have the time. Don’t put it off until your competitors start racking up the big numbers in traffic and conversion.
Make your content a priority. Set aside a budget for it. Create a plan of action that will achieve every target you have, from increasing awareness for your business to getting more sales.
2. Put it on Video
Consumers respond more to video content than they do to written content. It’s easier to digest and it can communicate a thousand words in a single image. And you lend a “face” to your business, giving your consumers the confidence that they are dealing with a real business.
Make sure your videos are relevant, engaging, and professional. When done right, your one video has the potential to get shared multiple times, giving your campaign, your business, more opportunities and better reach.