Source: http://www.canuckseo.com/index.php/2015/09/announcing-2015-local-search-ranking-factor-results
40 of the top local SEO experts conducted a survey to come up with a list of local search ranking factors. Here are the top local search ranking factors according to experts:
1. Domain Authority
2. Quality of Inbound Links to Website
3. City/State in Landing Page Title
4. Click-through Rate
5. Keyword Relevance of Content
6. Diversity of Inbound Links
7. Geographic Keyword Relevance of Content
8. Physical Address in City of Search
9. Authority of Structured Citations
10. City/State in Title Tags
11. Consistency of Structured Citations
12. Quality of Inbound Links to Landing Page
13. Keyword in Landing Page
14. Keyword in Anchor Text of Inbound Links
15. Proximity of Address to the Point of Search
16. Quantity of Inbound Links
17. Quantity of Inbound Links from Relevant Domains
18. Geographic Keyword in Domain
19. Location Keywords in Anchor Text of Inbound Links
20. Page Authority of Landing Page