SEO strategy — SEOPartner

How To Craft Evergreen Content To Establish Your Website As An Industry Authority

April 26, 2016 By SEOPartner

Source: http://www.jeffbullas.com/2016/04/22/increase-authority-evergreen-content/

Evergreen content presents information that remains relevant despite the changing seasons; it’s forever useful and therefore, establishes your website as a trustworthy industry expert. But how do you effectively create evergreen posts?

Ways to establish authority with evergreen content

1. Pay attention to long-term relevance.

This means present information that’s not latched onto current trends, make sure it’s “eternally useful” in your industry, and it addresses the needs of beginners more than experts.

2. Target staying power.

Provide definitive insights, make sure it’s flawlessly written (you need to get those backlinks, and people will not link to content that has a smattering of misspelled words and bad grammar), it’s promoted on social channels, it effectively and thoroughly discusses a topic, and it has links to relevant articles on the website.

3. Deliver value.

Answer important questions and increase the knowledge of your website users. The best types of content that deliver value are: definition posts, FAQs, history, how-tos, lists, tips and tricks.

Evergreen content can stand the ultimate test of time. When you produce evergreen articles that nail the core of your niche, you can be sure that your target audience will acknowledge you as an authority they can turn to time and time again.

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How To Align Your SEO Strategy with Google’s Changes

April 22, 2016 By SEOPartner

Source: http://yourstory.com/2016/04/seo-strategy-aligned-google/

As Google continuously changes and improves its algorithms, so do brands have to consistently reshape their SEO strategy to ensure it remains effective, relevant and results-driven.

How to align your SEO strategy with Google’s Changes

Here are four best practices for SEO that will help you ensure quality content creation and distribution and offer a better user experience for your target market:

1. Find and target additional and related topics in your local market.

For example, a local chiropractor may also look into topics their potential clients might also be interested in, such as natural treatments, diets, massage or physical therapy.

2. Do keyword research for those additional topics.

Do extensive research to truly target the questions, concerns and interests of your market.

3. Create high-quality content.

Make sure every piece of content delivers value and answers the questions your target audience is asking. Boost it up with links to quality resources.

4. Ensure extensive and persistent distribution.

Come up with a detailed plan of scheduling distribution, and choosing and monitoring distribution channels.

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5 Data-Proven SEO Techniques To Get More Traffic

March 17, 2016 By SEOPartner

Source: http://thenextweb.com/insider/2016/03/16/5-actionable-seo-tactics-based-actual-data/#gref

Many SEO blogs offer opinions and suggestions regarding driving traffic from Google to your site that aren’t proven to work. However, the following tactics, backed by hard data from a study of 1 million Google results by Brian Dean at Backlinko, can do wonders for your campaign.

Real SEO data can help your campaign

Make sure all your published content is long-form. The study revealed that long-form content outperformed short blog posts.

Focus content pieces on a single subject. Content that delved into the subject matter resonated with readers more than those that only briefly touched on various topics on a superficial level.

The more legitimate back links, the better. The number one ranking factor that led to higher rankings is the number of different sites linking to yours.

Page loading speed is crucial. Using a cache plugin and reducing image file sizes are proven to improve page load speed.

Include images in the content. The use of images correlated significantly with Google rankings.

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How To Get The Best Payoffs From Your SEO Strategy

February 25, 2016 By SEOPartner

Source: http://www.forbes.com/sites/jaysondemers/2016/02/24/is-seo-an-all-or-nothing-strategy/#544709ac120c

If you continually increase your investment in your SEO strategy, will you also get continually increasing returns? These three dimensions will determine the kind of payoffs you can expect:

Get better returns

Time. With SEO, results won’t be immediately apparent regardless of the amount of effort you pour into it. It’s best to observe the effects as they build over time.

Quality. Depending on how much time and money you spend toward your SEO strategy, the quality of the returns you can receive can improve or become diminished.

Quantity. The actual amount of work you put in on a regular basis has much to do with the results you stand to get. That can translate to anything, from the number of links that help you gain domain authority to the volume of your quality content that search engines can index.

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The Top Reasons Why You Should Still Comment On Other Blogs

February 4, 2016 By SEOPartner

Source: http://www.sitepronews.com/2016/02/01/10-strong-benefits-of-blog-commenting/

If you have stopped including blog commenting on your SEO strategy, or simply on your daily or weekly tasks, it’s time to change: this technique is still quite reliable in helping drive traffic to your website. If you’re still not convinced, read the top benefits that blog commenting, when done properly, can provide:

Benefits offered by blog commenting

• You get more backlinks. When you have an arsenal of quality backlinks, you get more targeted traffic and also improve your search engine ranking. When you start posting helpful comments on other blogs or posts, you will start getting quality backlinks.

• It can increase traffic on your website. As already mentioned, blog commenting can help drive traffic your website. When you place your comments on a post, you may get more clicks from people who want to check out your site to see what you have or offer simply because you shared some really helpful advice and information.

• It can help improve your SEO campaign. The more quality backlinks you have, the more attention you will get from various search engines.

• It can boost engagement on your own website. Since more people will be coming to your website because of the comments you posted on other sites, there is a strong chance that commenting and engagement on your website will increase as well. However, make sure to answer all comments and questions as quickly as possible to get visitors to come back.

• You get to effectively build relationships and expand your network. Sharing useful information and your “words of wisdom” on various subjects is a good way to begin building relationships and forming trust. Blog commenting can also be an effective way of expanding your network since you will be able to meet more business owners, potential clients, and influencers. And this will not only help you to possibly increase your sales but it can also aid you in getting involved with joint ventures and cross promotions.

• It can help boost your reputation. Blog commenting is a good way of building your reputation as an active member of the Internet marketing community. If you do this properly, you can be regarded as the go-to person for information and resources. More people will get to know more about your brand as well.

• It can help you polish your writing and blogging skills. While you’re not writing content, commenting on other posts can help keep you in writing shape.

• You get to increase your knowledge and be inspired with new ideas and concepts. Lastly, with blog commenting, you can expand your resources and gain more knowledge since you will learn from other people. You will also be exposed to more new and interesting ideas and concepts. You will then great ideas on what people like to read and what kind of content gets more reaction and engagement. And you can use these when writing your new content.

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2 Things You Need To Make Great Content Now

September 1, 2015 By SEOPartner

http://www.business2community.com/content-marketing/great-content-creation-good-ingredients-matter-01305585

Creating content isn’t complex the way stock market and market derivatives are complicated. But it does take a lot of hard work and patience to do to get it right — and these two main things that will help you generate great content now:

How to create great content

1. Pure Commitment
Don’t make any excuses when it comes to your business content. If you don’t have time to come up with fresh and engaging articles, take action and hire someone who does have the time. Don’t put it off until your competitors start racking up the big numbers in traffic and conversion.

Make your content a priority. Set aside a budget for it. Create a plan of action that will achieve every target you have, from increasing awareness for your business to getting more sales.

2. Put it on Video
Consumers respond more to video content than they do to written content. It’s easier to digest and it can communicate a thousand words in a single image. And you lend a “face” to your business, giving your consumers the confidence that they are dealing with a real business.

Make sure your videos are relevant, engaging, and professional. When done right, your one video has the potential to get shared multiple times, giving your campaign, your business, more opportunities and better reach.

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