Source: http://searchengineland.com/even-brand-cant-seo-can-still-local-seo-236129
Are you having a hard time increasing your company’s presence in the internet? Then it’s about time to shift your focus on improving local search results to help your business slowly increase branding exposure.
Prioritize local SEO
What’s keeping SEO from helping a website?
1. Making SEO the least of a company’s priority – web development or updating key areas of a website are sometimes overlooked by top-level management. A company with a lot of divisions may have different senses of urgency when it comes to achieving goals. Updating the website, rewriting content or getting links are tweaks on a company’s site that can yield big results and are often ignored by some.
2. A mark that SEO is an expensive investment – many companies have not included SEO as a part of their budget. You can only do so much with free resources found but it’s still not a substitute for hiring an SEO expert with a lot of experience on that field.
3. SEO makes things more complicated – a basic html site can eat up resources when optimizing for search engines. Most of the time, it is recommended to shift to a Content Management System that is easier to work with to implement necessary optimization techniques (eg. title tags, image alt text, etc.). This may require meeting with different teams to seek approval just by implementing a simple task.
Benefits of local SEO
1. Easier to implement – companies that have invested their efforts on off-page local SEO efforts like Google My Business pages, citations and link building have achieved great results.
2. Abundance of low hanging fruits – for companies with lots of branches or locations , adding a local listing can boost organic traffic and earn more backlinks.
3. Less competition – a company that caters to multiple locations will have an edge over a company with a single location. Each location is a signal that can have a positive impact on other location’s ability to rank.