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SEO Spring Checklist

By SEOPartner

Source: http://www.business2community.com/seo/4-things-can-spruce-seo-campaign-spring-01477176

Spring is here, and like all the growing things around you, you can also make sure your SEO campaign yields abundant benefits for your business. Here’s a spring checklist to follow that’ll help you achieve this objective.

SEO spring checklist

SEO spring checklist

1. “Fertilize” your blog.

  • A blog can add growth, color and life back to your marketing campaign. Provide it health boosters like fresh articles that are relevant and useful, images, and other types of content that can increase engagement.

2. Dust off your old social media accounts.

  • If you’ve been neglecting your social media accounts because you’ve been more focused on your website, make spring the season for revival. Use them frequently to interact with your audience and update regularly (one or twice a week should be enough) to create backlinks to your website.
  • To save time posting on all your social media accounts, use tools like Hoot Suite that will allow you to submit to Facebook, Twitter and Google+ in one go.

3. Declutter your landing pages.

  • Conduct A/B testing to determine ineffective components of your website, such as poor performing pages, boring titles and media that make page loading slow. In doing so, you can reduce bounce rate and engage your audience better.

4. Plant SEO seeds.

  • These would have to be inbound links that can drive traffic to your site and those placed on trusted sites that can prove the credibility of your content to boost natural search rankings. Here are three ways to achieve this. (1) blogger outreach, (2) link building, and (3) natural website promotion.

With this spring checklist, sprucing things up for you business will be a breeze.

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Enhance Your Visual Content With These 9 Social Media Tools

By SEOPartner

Source: http://www.classycareergirl.com/2016/01/social-media-tools/

Images are known to increase the interest and engagement, and strongly influence the purchasing decision of online users. Learn the top social media tools to help you create and post images for your marketing content that will secure those advantages.

Enhance-Your-Visual-Content-With-These-9-Social-Media-Tools

Enhance your content with these tools

1. Aviary

  • When it comes to fast image editing, Aviary is the best tool to use as it comes in an app for iOS and Android. It has a large range of editing features that will allow you to tweak images for posting straight from your smartphone or tablet.

2. Befunky

  • This incredibly easy to use tool will allow you to edit your photos, design graphics and put together collages even without Photoshop.

3. Canva

  • This is a free tool that will help you design eye-catching layouts for images and other visual components for a presentation. With Canva, you can use your own photos, as well as, get some from its own collection, which includes some premium graphics that you can buy for a dollar each.

4. Creative Market-Scene Creator

  • Creative Market-Scene Creator will allow you to create designs and mockups of realistic environments without a camera and props. This is not an entirely free tool to use, however, but it will definitely help if you’re not a particularly talented photographer.

5. PicMonkey

  • This will let you add different visual elements to your content, such as borders and text, as well as, enhance the quality of the images you wish to use with filters.

6. Pictalous

  • This is a color palette generator – a fantastic tool to use in able to come up with the most appealing color combinations for the images you intend to use.

7. Subtle Patterns

  • This tool offers free backgrounds for websites but with screenshot, the lovely backgrounds from its selection can be utilized for enhancing your visual content.

8. TypeGenius

  • You can create the most appropriate font combinations with this font generator tool and make typography work more effectively for your content.

9. WordSwag

  • This generates text, words, and quotes with beautiful custom text layouts for impressive Instagram or Pinterest quote images. (This is highly recommended by YouTube beauty guru, Michelle Phan)

10. FotoJet

  • Whether you require photo design, advertising design, marketing design and the like, FotoJet can help you get things done in just a few clicks thanks to a wide range of available templates. That goes for photo editing and collage making, too.

All these tools are very easy to use and will surely boost the impact of your visual content for marketing.

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Some Tactics That You’ve Been Doing That Is Hurting Your SEO

By SEOPartner

Source: http://www.searchenginejournal.com/7-seo-tactics-sound-smart-actually-dumb/130499/

A lot of techniques may look clean on the outside but can be disastrous once implemented on your site. Picture it as a ticking time bomb waiting for the next Google update that can potentially affect your site or worse, penalized your site. Here are some common tactics that you need to stop doing:

SEO Tactics To Avoid

SEO Tactics To Avoid

Creating multiple websites – some companies build websites for a single product expecting a ranking in local search results in return. Most business owners do this having an idea that if a single site can rank, they can also rank multiple sites. Having multiple sites can cause brand confusion and often times hard to manage due to content duplicates and multiple exchange links. It is highly recommended to only use a single site and place a redirect to from your old site to your main site.

Using article directories as the only means of getting backlinks – People think that having a lot of directory links can help increase their website exposure. However, it is actually the opposite. Directory links have this credibility of being low quality. A website should opt for earning relevant quality links to boost website’s link authority. Diversity is also what Google wants to see in a website’s link profile.

Using a lot of scripts and tracking codes on your site – its ok to use tracking codes in your site especially if its essential on your business that you monitor traffic, goals and conversions. Installing plugins and scripts can also help speed up your site in exchange for additional code installed on your page. However, your site can also experience plugin or script that will conflict each other and can reduce your site’s loading speed. Always choose plugins, scripts and tracking codes carefully when installing on your site.

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