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Creating An Effective B2B SEO Campaign

By SEOPartner

Source: http://www.business2community.com/b2b-marketing/features-seo-b2b-digital-marketing-campaigns-01539946#XMooVzOTKKCGFqYk.97

While there are a few basics that all companies must effectively master for SEO success, when it comes to B2B online marketing, there are a few notable differences that should be taken into account in order to ensure the best outcomes.

Step up your B2B SEO game

Step up your B2B SEO game

Craft specialized content
Before moving forward with the other aspects of an SEO campaign, you should carefully evaluate the quality of your content.

Ideally, the content you produce should help prospective clients make the right purchasing decision and should have just the right amount of jargon.

Choosing keywords for your campaign
There are a few ways that will allow you to determine which keywords to use for your campaign.

Keyword search tools
If you have readily available resources, there are plenty of online keyword research tools that you can use to find trending keywords and their alternatives.

Outsourcing keyword research
If you have little available resource to find keywords by yourself, there are SEO agencies who can do this vital task for you.

Ask your clients
Another way to determine which keywords can bring in the most traffic is to ask which keywords your clients used to find you online.

Get expert SEO services here

5 Digital Marketing Factors That Drive More Sales

By SEOPartner

Source: http://www.business2community.com/brandviews/relevance/5-digital-marketing-factors-compel-online-audience-buy-01539023#u8MRZU3sUDkiCeGx.97

In this highly competitive business environment, businesses are making double or triple the effort to increase visibility, presence and reach. A website is not enough anymore. If you want to compel more online visitors to buy from you, make sure these additional 5 factors are present in your strategy:

Compel more online visitors to buy from you

Compel more online visitors to buy from you

Is your website responsive?
Building a mobile website is now mandatory for businesses. To add more interest, post quality brand content and tailor your call-to-action buttons according to the preferences of your buyers.

Do you publish helpful content?
Buyers aren’t interested in content that just exists to shine the spotlight on your company. Make sure the content you publish is relevant to your audience and discuss themes and topics that matter to them.

Are you making use of video marketing?
Not just video, but video with enticing narration will get the attention of your potential buyers. Try to include elements that drive emotion and inspire them to take the desired action you have set.

Is your pricing strategy spot-on?
Make an offer your buyers can’t refuse. Do this by knowing their tastes, needs and preferences as well as researching your competition.

Are you generous with discounts?
Discount coupons attract more buyers. They are also a good way to build trust and form relationships with your target market.

Get expert SEO services here

9 Vital Steps To Preparing Your Website For A Powerful SEO Campaign

By SEOPartner

Source: http://www.jeffbullas.com/2015/12/09/9-steps-prepare-website-winning-seo-campaign/

Are you certain your website is ready for an SEO campaign that will optimally benefit your business? Most websites are not, so, to help you perform a proper evaluation to see if your website is ready to launch a winning SEO campaign, here are the 9 vital steps to follow.

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9 steps to prepping a website for an SEO campaign

1. Check if the website is functioning properly.

  • This basically means you have to manually check every page and feature to see if it’s doing what it’s supposed to. Likewise, test if it displays correctly on various mobile devices and web browser, see if pages don’t display 404 errors, check how quickly pages display, and keep an eye out for broken links.

2. Examine your website design.

  • See if it’s easy to navigate and people automatically know what the website is for. Also, make sure that it’s pleasing to the eye and has all credibility elements.

3. Check for mobile-friendliness.

  • This is a must because more and more people use their mobile devices to get to the digital realm. Your website needs to be ready for this preferred mode of use.

4. Have content ready.

  • Your content should effectively present who and what you are. Therefore, create an “about” page, provide your contact details, state the value you can deliver, and provide accurate description of your services and products, demo videos and case studies, and even reviews, testimonial or feedback.

5. Differentiate your business from your competition.

  • Don’t shy away from comparing your business to similar operations and pointing out the better value you can deliver. Your website is the best place for this strategy, so use product review comparisons, price comparisons, and product or service features comparisons to your complete advantage.

6. Use only the highest quality images or photos.

  • Don’t think for one second that people won’t care about images – they do. If you’re hoping to sell on your website, you need to be using high resolution images that provide potential buyers the clearest idea of the investment they’re considering to make.

7. Concentrate on conversion.

  • You need to make sure that you’re not just attracting people but you’re persuading them effectively to act toward the best advantage of your business. Examine the efficacy of your CTAs by conducting A/B tests.

8. Create a blog.

  • If you don’t have one, create one, for blogging is a powerful tool in establishing authority while creating vital connections with people that can grow your business.

9. Link with social media.

  • Build up your social profiles and fan base early so you have a community to share your content with and generate strong social signals for your SEO campaign. However, don’t be in all social media channels, see which platforms your target market really uses so you don’t waste precious time on something that doesn’t yield great results.

For a winning SEO campaign, preparation is key. So, make sure that your website is properly prepped for this marketing strategy.

Get expert SEO services here

 

How To Avoid Being A Victim Of An SEO Scam

By SEOPartner

Source: http://www.business2community.com/seo/seo-scam-game-01532736#yW2aLIwb3eGvO5OM.97

There are SEO specialists who can deliver outstanding results and there are those who will dupe you out of your hard-earned money. Here’s how you can avoid the latter.

Avoid getting scammed

Avoid getting scammed

Check the firm’s email account
Avoid companies that use free email accounts. If the email account and business name match, proceed with your background check.

Catchphrases you don’t want to hear
“SEO trade secrets,” “Guaranteed results,” “Works with Google.”

Guarantees
No reputable SEO agency will promise top rankings immediately. While it is possible to get a good rank, it is highly likely that ranking will slip down immediately.

Proof
Do not be shy to ask for proof or samples of past work. If the company can deliver good results, they will readily show examples.

Content ownership
Whether it is a blog post, social media post or a web page, if you paid for it, you should be the rightful owner.

Reliable Search Engine Optimization help here

Website Traffic Down? Here Are 5 Steps You Need To Take 

By SEOPartner

Source: http://blog.hubspot.com/marketing/what-to-do-if-website-traffic-is-down

Google continuously makes algorithm changes so some changes in your traffic stats is inevitable. But if you start to see any unusual changes in your website performance numbers, it might be time to take a deeper look at the situation and try the following steps to recover from the dip.

Rescue your website traffic from a dip

5 steps to rescue your website traffic from a dip

1. Review your code.

Your tracking code may have been accidentally deleted, for instance. Use Google Analytics or a similar marketing automation tool to monitor your website performance and get accurate data about your website visits.

2. Check your keywords.

Make sure to refresh your keyword tactic on a regular basis. What works last week may become outdated next week. Set up keyword tracking to make sure you are targeting relevant search terms in your market.

3. Monitor your site’s authority level.

Keep an eye on your websites authority through tools such as the Moz’s Domain Authority. Based on your findings, you can then carry out additional tactics such as improving your content or doing outreach to more high quality sites to improve your rankings.

4. Hunt for bad backlinks.

You could be penalized for toxic backlinks without you knowing it. So make sure to audit your referral links to uncover those that might harm you, and start cleaning up your site.

5. Get expert help.

If after doing steps 1 to 4, and you still find many issues in your traffic stats, the best path to take is to order a website report from an outside specialist. This way, you can really identify the problems and then make smarter decisions for the good of your website.

Get Professional SEO Assistance Here

5 Ideas On How To Make Your Business More Customer-Centric

By SEOPartner

Source: http://www.jeffbullas.com/2016/04/06/5-ways-grow-business-customer-centric-content/

These days, it’s imperative for content marketing to be more personalized in able to effectively capture “digitally inclined” consumers and generate conversions. Here are five ways you make your content more customer-centric.

Ideas on how to make your business customer-centric.

Ideas on how to make your business customer-centric

1. Tweak your content so it’s readily accessibly to your target audience or customers.

  • Take into consideration the type of content that customers prefer and present that in a format that’s readily viewable on all types of mobile device.

2. Speak directly to your customers.

  • Implement the “you” mentality, instead of the “we” mentality. Make your content all about them and providing them value, instead of going on and on about what your business is capable of doing.

3. Lock in customers by focusing your services on where they are in the consumer life cycle.

  • Steer clear of making generalizations in catering to your target audience. Make every customer feel special by customizing your service and basing it on what they need and want for the time being; craft the appropriate experience for them.

4. Listen to what your customers are saying.

  • Improve your brand of service based on all the data you’ve gathered from your customers.

5. Always monitor the behavior of your customers.

  • Keep an eye out for changes in their behavior, such the frequency of their online presence, or the device they’re using. In doing so, you can plan your content and effectively deliver it according to their preferred channels.

Customer service is at the forefront for businesses. If you focus on meeting your customers’ expectation, you can expect to see greater success, in terms of sales, traffic, and loyalty for your business.

Get expert SEO services here

 

Which Tool Should You Use for Your Business: SEO or PPC?

By SEOPartner

Source: http://www.business2community.com/digital-marketing/seo-vs-ppc-digital-marketing-strategy-right-business-01519065#KzkkqCpW4i8gj1VV.97

Unsure which online marketing tool to use, SEO or PPC? In order to determine the best tool to use, you have to take into account a few important factors.

A quick guide to help you make a better choice

SEO or PPC — make a better choice

How much time you are willing to wait?
If you need to generate new leads as quickly as possible, choose PPC.

If you are willing to wait and lay down the foundation for the future, opt for SEO.

Search results competition
If your current competitors outrank you on search engines but do not put out quality content or have a poor backlink profile, invest in SEO.

If the keywords you are targeting are being used by authority sites, it will take much time, money and effort to outrank those. Consider PPC.

Ad Clicks Competition
If your website is outranked by the competition but the cost-per-click is low, investing in PPC is a better strategy.

If the cost-per-click in your industry is high and the leads are simply not worth the high investment, SEO will yield better results for you.

Get Professional SEO Assistance Here