An updated study offers insights on what works and what doesn’t when it comes to marketing in the B2B sector using the digital platform. The study titled “State of B2B Marketing 2016 Report” revealed how four established digital channels are still the most effective avenues for building relationships with business customers today.
Company Website
- 86% of B2B marketing professionals say their own website is their most effective online channel.
- 80% of the study respondents say they plan to increase their website spending this year.
Email Marketing
- 72% of B2B marketers rank emails as the second most effective marketing channel.
- 61% of them will increase their email marketing spend this year.
Organic SEO
- 54% of B2B businesses say they have achieved their marketing goals through SEO.
- 54% of respondents are planning to increase their spending for SEO in 2016.
Social Media Channels
- 52% of B2B marketing professionals have achieved marketing success via social media use.
- 66% plans to increase their social media marketing spend this year.