SEND ME REGULAR NEWS UPDATES

Improve Your Off-Site SEO With These 3 Tips

By SEOPartner

Source: http://www.business2community.com/seo/3-simple-steps-take-perform-effective-off-site-seo-01466642

To boost your search results, you need to consider: your site’s technical structure, the effectiveness of your on-page optimization, and how you are using offsite factors to further improve your ranking.

Off-site SEO tips

Off-site SEO tips

These 3 tactics can help improve your offsite optimization:

1. Analyze your competition.

Get inspiration from leading sites in your niche and learn how you can apply their winning tactics to your own site. To find out the number and source of backlinks of your competitor’s site, you can use SEO tools such as Open Site Explorer and SEMrush.

2. Get media exposure.

PR campaigns still work if you use the right strategy. Look into presenting your ideas or sharing news about your brand via authority news sites to gain quality backlinks and exposure.

3. Join conferences in your industry.

Speaking at industry conferences is also another way to earn quality backlinks, because it is standard procedure for organizers to come up with articles, recaps and media coverage about the event as well as the presenters and panelists.

Get Professional SEO Assistance Here

7 Lies About SEO You Have To Stop Believing

By SEOPartner

Source: https://www.searchenginejournal.com/dont-sucked-seo-lies/156426/

Many aspects of search engine optimization are still shrouded in mystery, leading to persistent myths and lies. Here’s a brief list of the SEO lies you have to stop believing in.

Don't fall for these

Don’t fall for these SEO lies

Experience is not necessary
Simply put, you cannot expect outstanding results from an SEO agency with hardly any experience in helping companies.

Guaranteed top results
No SEO agency can guarantee that your website can achieve the number 1 rank. If a company makes such a promise, run away from it.

It takes just a month to fix your SEO
SEO is constantly changing and evolving. Making the necessary adjustments will entail a longer timeframe.

You need to invest in outreach
Outreach can be effective for some industries. However, if you do not have the reach and capacity, you’ll fare better with a different strategy.

You have to put the best content on your own website
Sometimes, publishing your best content on a niche website can be more beneficial for your website.

SEO is the answer to all of your needs
SEO is just one part of establishing a good online presence. That does not mean that you have to rely solely upon it.

You can’t DIY it
Sure you can. However, you may have to spend a considerable amount of time and effort and your results won’t be the same as the work done by pros.

Premium SEO services HERE

How To Prepare For Google’s Upcoming Penguin Update

By SEOPartner

Source: https://searchenginewatch.com/2016/02/29/the-penguin-in-the-room-what-to-do-until-google-rolls-out-its-latest-update/

When Google released the last Penguin update in 2014, it hit 12 billion search queries. People are now expecting that Penguin 3.0 will be launched this month. Penguin was first launched in April 2012 to catch sites spamming search results by using link schemes and buying links.

Prepare For Google's Upcoming Penguin Update

Prepare for Google’s upcoming Penguin Update

Google targets links from low-quality sites which are not relevant to the backlinked site. They also check overly optimized and keyword-rich anchor texts.

How can you prepare for Google’s upcoming update?

1. Check your backlink profile.
– Check the number of links and referring domains
– Check your anchor text usage and variance
– Check link quality
– Check page performance

2. Remove links manually.
– Remove backlinks from link networks
– Remove backlinks from unrelated domains
– Remove backlinks from spam sites, sites with malware warnings and sites with a large number of external links

If you ever get hit with Penguin 4.0, here’s what you need to do:
1. Do a link audit
2. Disavow toxic links
3. Get good backlinks
* Broken-Link Building – Compile a list of broken links, then take them to the webmaster and suggest other websites to replace the links (including yours).
* Infographics – These are more shareable than blogs. Create a great piece of infographic that other sites and blogs could repost.
* Roundups – This is similar to guest blogging. Search your keyword and “roundup,” and check results from the past week or month, and send a link to one of your content pieces to webmasters. Sites that run roundups are constantly looking for content, so there’s a great chance they’ll include your work.

Get Professional SEO Assistance Here

Perils Of DIY SEO

By SEOPartner

Source: http://www.business2community.com/seo/avoid-6-deadly-pitfalls-diy-seo-01464946#u2wKrGA12oJ3Ltyy.97

It may be tempting to perform DIY SEO on your website, considering the availability of information online. However, forgoing the services of professionals can backfire and hurt your website and business. Why hire experts?

DIY SEO Dangers

DIY SEO dangers

SEO is constantly evolving
What may work today may no longer work tomorrow. If you are keen on taking the DIY path, you need to keep abreast with these changes.

You need ample resources
Success in SEO requires investment of time, money and effort. When you are running a business, you have to consider the allocation of those resources.

Algorithm updates can hurt you
Because SEO is constantly changing and evolving, you need to watch out for algorithm updates that can get you penalized and hurt your rankings.

No safety net
Working alone means that you’ve got nobody to cover your back and you have to do all the hard work to undo your mistakes.

Get Professional SEO Assistance Here

Are You Making These SEO Mistakes?

By SEOPartner

Source: http://www.business2community.com/seo/seo-mistakes-avoid-2016-01461366#r0r82kEbkC2uLIUy.97

An effective SEO strategy is rewarding, but the wrong moves can be costly to your campaign, business and reputation. Make sure to gain maximum results by avoiding the following mistakes:

seo mistakes

Don’t make these costly SEO mistakes

Underestimating your security requirements.

Hackers know that as business owners, website owner and marketers, your data is your most valuable asset. Make sure to invest in cybersecurity:

– Use high-level password protection to protect your emails and other online accounts.

– Secure your cloud storage and external hard drives.

– Avoid public WiFi and use VPN when you travel.

Relying on old keywords.

The relevance of each keyword can change within weeks, so make sure you are up-to-date with your keyword research. Be tuned in to see if people are asking new questions and match your keyword targets on market information.

Using obsolete tools.

Tools that worked a few years ago may not be relevant to the current SEO landscape anymore. Be in the know about the tools and solutions that will match the latest algorithms.

Neglecting website link audits.

You need to take time to go through every link in every page in your website to make sure there are no broken links. While you’re there, check in to see if your favourite content and featured pages need to be refreshed with newer ones.

Strategic SEO Help here

Short Term Wins For SEO

By SEOPartner

Source: http://searchengineland.com/quick-wins-beat-seo-waiting-game-242337

Although businesses should remember that search engine optimization (SEO) is a long-term investment, there are a few key steps that they can undertake for short-term wins.

Quick wins now

Quick wins now

Featured snippets
Optimize your content to gain a greater chance of success for your website being a featured snippet. Try these steps:

  • Use a bulleted or numbered format to detail answers to typical questions of searchers
  • Use a video with transcript
  • Offer searchers additional information

Focus on existing content
It is easier to see short term gains with your existing content compared to new ones. Focus your efforts on content ranked between positions three to 10.

Combine similar content
Scour your pages and look for content that are essentially the same. Combine these and remember to redirect the URLs to a new page.

Drive more traffic to converting pages
Use Google Analytics to look for pages that are converting. After that, use Search Console to see which keywords you have utilized for these and use those keywords for your campaign.

Fix 404s
Find 404 errors and fix these either by reaching out to other site owners or redirecting these to live pages.

Get expert SEO services here

SEO Now Stands For Search EXPERIENCE Optimization

By SEOPartner

Source: http://www.forbes.com/sites/miketempleman/2016/02/16/seo-has-evolved-to-search-experience-optimization/

Search engines have now developed algorithms and machine learning process designed to more accurately measure user experience. The following criteria have been added to analyze user behavior and response: mobile optimization, site speed, content, site structure, apart from numerous other signals.

SEO: search experience optimization

Optimize for user experience

For businesses and marketers, this shift means one thing: it’s time to focus not just on optimizing for search engines but also user experience. SEO has now evolved to search experience optimization.

Make your website more appealing to humans with the following approaches:

Provide value. Put yourself in the shoes of your audience. Provide answers to their questions. Focus not on keywords but in providing help to your customers through original, compelling and informative content.

Invest in the mobile experience. Smartphone searches are now more numerous than desktop searches. If you want to optimize your site, you should make your website available to anyone using a mobile device. Mobile optimization is not just nice add-on but a priority for all.

Measure for positive user experience. The following are the metrics to look out for to determine if your audience likes your website: How much time do they spend on the site? What’s the bounce rate? How many pages do they go to per visit? How many of your visitors return? What’s your conversation rate?

Bank on social media. Encourage social media interaction and sharing. Link your social posts to your site. Notice that when people like something, they talk about it on social media. So search engines are now using social media signals as a way to gauge if a site offers a positive user experience.

Reliable Search Engine Optimization help here