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What To Do When You’re Lagging Behind Your Competitor In SEO

By SEOPartner

Are you frustrated that a competitor of yours is ahead of you in search results for your chosen keywords? Don’t let it get you down. Consider it a challenge and work extra hard to topple your rival from the leading position. How can you go about accomplishing this? The following are some of the steps you can take to overtake your competition in SEO.

seo competition

Move ahead of the competition

1. Produce special, valuable content that they can’t replicate. Use your own research in coming up with content that will prove to be relevant and helpful. If your opponent is all about the short form articles, then create longer content, infographics and videos. Such an effort will get you higher domain authority as well as better opportunities for online visibility, which could both work toward boosting your SEO ranking.

2. Study link profiles. There are services you can use to track and evaluate your inbound link profile. By studying your inbound links, you can spot weaknesses and identify strengths to rectify the situation. The beauty here is that you can also study your competitor’s link profile. Seeing the breakdown of their inbound links will give you an idea of how they may be gaining an edge in this area. You can work toward besting them at their own areas of strength as well as explore opportunities in areas they are weak at.

3. Find an alternative way to beat your rival. You have to think radically about the different ways you can take the leading position. Some good ideas include offering a new product or service that is not offered by anybody else and broadening your target audience. It’s all about shifting the battleground so that the fight takes on a different dynamic. You basically create new Web real estate that your rivals can’t penetrate.

4. Connect with high profile influencers. By building relationships with the known experts and niche celebrities, you can improve your visibility. This will give you an edge over your rival as well as earn you more links and shares. This is especially effective because you come by your increased popularity organically.

5. Put more effort toward local SEO. With the introduction of the local 3-pack, businesses are keen to adopt a local strategy. Not only do you get to narrow down the playing field (as opposed to the much bigger one involving national SEO). You can do this by including more local indicators in your marketing efforts, especially within your own website.

Don’t let your rival’s leading position intimidate you. The above measures are some you can adopt to take over the top spot.

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What George Clooney Can Teach You About SEO

By SEOPartner

Source: http://www.business.com/seo-marketing/the-clooney-rule-of-seo-5-minutes-that-could-save-you-thousands-in-seo/

Businesses and marketers can learn a thing or two from George Clooney when it comes to SEO.

george clooney seo

Follow the Clooney Rule

Ryan Holiday, in his book The Obstacle is the Way, tells the story of how the then-rookie actor Clooney won Hollywood’s heart. In those days, Clooney always got rejected at auditions, but a shift in perspective allowed him to eventually land a foot in the door.

Here’s what Clooney did: he identified the obstacle of the directors who were rejecting him. He realized that casting the right actor was the huge obstacle for these directors.

So he made his auditions geared toward solving the director’s problem. He wasn’t there just to showcase his acting prowess. He’s there as a problem solver—by being the right man for the job.

And the rest, as they say, is history.

So if you’re a business “auditioning” agencies to do your SEO, you’ll want to look for a team that will go Clooney on you.

Apply the Clooney Rule by looking for the following characteristics from a potential SEO partner:

  • Have a problem-solving approach to your case.
  • Offer one-time packs instead of tying you up in a long-term contract, so you can test the waters first.
  • Boasts of an SEO process that includes both on- and off-site strategy.
  • Proficient in utilizing paid search or Google AdWords.
  • Emphasizes the importance of building a responsive website.
  • Knows tweaks that allow you to increase load speed in a cost-effective manner.
  • Can implement a content strategy that appeals to both readers and Google.
  • Develops a long-term and sustainable plan for SEO.

Strategic SEO Help here

How To Make Google Index Your Most Important Pages Faster

By SEOPartner

Source: http://www.free-seo-news.com/newsletter718.htm#facts

Every website owner wants to see their most important pages on top of search results. If you lead search engine
bots, your valuable pages will be crawled every time bots visit your site.

make google index your pages faster

Make Google index your pages faster

Here are ways on how you can guide search engine bots to crawl the right pages:

1. Use the meta noindex tag and the right robots.txt file – Your robots.txt file tells search engines which parts of your website should be accessible. Using this file, you can set disallow rules for folders and files that you don’t want to be indexed.

The meta noindex tag is also used to exclude individual pages from the index. However, if you have a good robots.txt file, there is no need to use this tag.

2. Check your website structure – If you have properly categorized pages, search engine bots can easily find your important pages. These pages should be accessible within a few clicks.

3. Make sure your internal links are working properly – Search engine bots follow links on your pages. Having broken links show that you have a low-quality site. Making sure that your links are working will prevent Googlebot from crawling non-existing pages.

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The Road Ahead For SEO

By SEOPartner

While 2015 has proven to be a very interesting year in SEO as evidenced in the penalization of sites that have failed to be mobile-friendly and in the introduction of the local snack pack and other algorithm updates, you can look forward to even more exciting trends in 2016. The experts are foreseeing several major shifts in search, so it’s best to be prepared. What are these predicted movements?

seo road ahead

The path to effective SEO

1. Mobile SEO will overtake desktop SEO. The mobile device is going to get priority. While mobile searches have already surpassed desktop searches in early 2015, Google insists that mobile and desktop traffic are still pretty much on equal footing. The shift from desktop to mobile will continue, however, and, soon, mobile will gain even more importance while desktop, in turn, will eventually fade into obscurity. As a matter of fact, Google has averred that the change to the local three-pack or snack pack is a reflection on their commitment to a “mobile experience” across all kinds of devices.

2. Video content will make a more worthwhile investment for B2C industries and brands than written content. Video is set to overtake written content, which is the current standard, since SEO experts see 2016 as the year video outpaces written content in reach, engagement, and, hence, effectiveness. For this, you can blame or thank video apps such as Vine, Snapchat, and Periscope. Internet users are becoming conditioned to expect visual content. Google certainly seems to expect the shift to transpire soon, considering its experimentation with video ads in search results. This is something that businesses should take note of. B2C brands should definitely factor in this point in crafting their marketing strategies.

3. The use of smart assistants and voice searches will increase, changing the way we perceive search queries. Since mobile Internet use has become prevalent, search engines are getting more and more searches from digital assistants. Understandably, typed queries are different from spoken ones, so this brings a whole other dimension to SEO. They say that Google’s desired end is to come up with something like the Star Trek computer. You can instruct it and converse with it as you would a normal person. With these upcoming trends, that certainly seems to be the direction we’re heading.

4. Social content will regularly show up in search results. Posts on Facebook and Twitter will be more readily indexed. As it is, Google already has an agreement with Facebook and Twitter, so you can probably spot Tweets or Facebook posts when you search for news items. Social posts will continue to carry weight, and soon the line separating the rest of the Web from social media will fade.

5. Local search will intensify. Instead of referring to city or state, searches will actually allude to your neighborhood, perhaps even your very own street corner. This is made possible by the onset of wearable devices such as the Apple Watch combined with the increasingly sophisticated indexing powers of Google.

Something that you should keep in mind as well, although search engines claim we actually haven’t gotten quite to the point yet, is the influence of user behavior on rankings. If user signals still don’t figure at the moment, logic will tell you that they will at some point in the not-so-distant future, so it’s wise to be ready for that as well.

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The 5 Kinds Of Psychology To Boosting Conversions On Your Website

By SEOPartner

Source: http://www.jeffbullas.com/2015/09/10/5-practical-ways-increase-conversions-website/

Selling is a mind game, which is why it’s fundamental to successful online marketing to know what kind of psychology can trigger positive responses from target audiences. Here are the five psychologies to implement if you seek to boost conversions or sales on your website.

5 Crucial Psychologies to Implement for a Boost in Conversions

Psychologies to boost conversions

1. Placement psychology 

  • Where you put your call-to-action or CTA button always has an impact on the final decision of your website visitors. The key here is to choose a prominent place on the page that stands out.

2. Color psychology

  • Colors have specific appeals to both men and women. Using the most appropriate colors for your website will leave a good impression, but also, sway website users to act favorably toward the business.

3. Emotional psychology

  • Understanding and targeting emotions (such as relief and urgency) that drive people to decide is the essence of sales. “Emotionally-charged” CTAs can definitely drive more sales.

4. Visual psychology

  • Here are three effective general principles proven by studies to using visual psychology on your website:  a) buttons that have soft, curved corners outperform those with square corners, b) larger buttons are always deemed the truly important buttons on the page, CTAs should have the biggest buttons, and c) it’s advantageous to place “benefit” on a CTA button and make it “front and center” on the page.

5. Verbal psychology

  • Using specific and clear words can maintain people’s interest, and at the same time, prompt them to act as how you want them to. CTAs that use these such words are proven most effective for conversions.

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Google’s Spam Website Checklist

By SEOPartner

Source: http://www.free-seo-news.com/newsletter712.htm#facts

Google's Spam Checklist

Google’s Spam Checklist

When a website is seen as low-quality, this does not necessarily mean it is a spam site.
So when does Google see a website as a spam site? This checklist will give you an insight.

1. Your pages deceive visitors. If you have one or more pages that are designed trick search engines,
your site will be seen as a spam.

Examples of deceptive pages are:
* Sites with false product testimonials
* Websites that provide surveys to steal personal information
* Sites that claim to be a celebrity’s website but are made to collect money

2. You have malicious pages. If you have pages that are designed to get users’ bank account information, credit card information and other personal information, these pages are spam pages.

3. Sneaky redirects. Redirects that go to unrelated and shopping sites through affiliate links can be seen as spam pages.

4. You have no real content. If your site has too little or no helpful content, or if your pages
contain keyword stuffing or meaningless content, your site will be considered a spam site.
Auto-generated content is also not recommended for websites.

Strategic SEO Help here

How To Improve Your Social Media Posts With The Use Of Psychology

By SEOPartner

Source: http://www.socialmediaexaminer.com/5-psychology-tips-to-improve-your-social-media-posts/

Different social media sites are part and parcel of SEO today. To boost social media engagement, you have to tailor your content to appeal to your audience on an emotional level. Below are some psychologically based tips you can follow to improve your social media posts:

improve social media posts

improve social media posts

• Insert the most appropriate image to your post. The image is your first call to action in your social posts. It is actually the front door to your content, so it really has to make an impact. When choosing an image to include in your post, make sure it fully expresses what you’re trying to say. Also, make sure that the image you post is relevant to your target audience.

• Before sharing your content on social media, select a color that is synonymous with your brand. In psychology, color communicates emotions. Various studies have found out that brands that make the best color choices are the ones that get the most engagement on social media. As such, it is important to choose the right color and stick to it since this will represent your business and will have an impact on your followers on a psychological level as well.

• Carefully word your description. The right words can trigger the right action. Make sure you come up with the right description or post content. According to the law of attraction, “like attracts like,” so begin your description with words you know people want or like to hear. The six words that usually work well are who, what, when, where, why and how. These words normally spark an emotional response that effectively grabs a reader’s attention.

• Introduce communication in your posts. People will likely open up to you if you effectively introduce conversation into the mix. The simplest and most effective way to spark communication is to ask for it. You can begin your post with a question or end with a question or a statement that encourages people to engage. Once you establish communication with your followers, you can easily discover what they need and want and learn how you can give it to them. Effective communication will also enable you to make a positive impact with your social posts. Your followers will likely remember their positive conversation with your brand the next time they see you in their news stream. And when you start giving people a glimpse of your brand’s personality, they will begin to trust you more.

• Connect with the readers on an emotional level. Lastly, social media posts have more impact when you connect with readers on an emotional level, especially when it has a happy tone or subject. Whether you know it or not, through your social posts, you can prompt some sort of emotion in your readers. To make the most of this opportunity, always share good things with your followers. Represent a friendly, happy brand that is caring and generous, and people will be naturally attracted to your posts.

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