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3 Pillars of SEO That Can Improve Your Website This 2016

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2440367/three-simple-ideas-on-how-to-do-better-seo-in-2016

2015 has been a good year for SEO and digital marketing industry. Consumer’s buying decisions have evolved because of the increasing mobile usage trend. More and more web owners adapt to a more responsive web design that can be applied to multiple devices. 2016 might be the year where more and more people focus on these aspects more and eventually neglect the pillars of SEO.

3 Pillars Of SEO That Can Improve Your Website This 2016

These three foundations are what makes SEO an essential part of a business’ success:

Content – writing evergreen articles have been a staple on increasing traffic and website exposure. With the use of tools, you can craft timely articles and continue edging your competitors. SEMRush or Linkdex can help you view your competitor’s keywords which you can write about. Together with BuzzSumo, you can get additional insight on how the keyword is used on a topic and what makes it shareable.

Link earning – getting high quality links the natural way continues to be a challenge to SEO startups. Low quality or unnatural link building practice has been frowned upon by Google and cause penalty. A good piece of content can earn links and eventually can increase your website authority.

User experience – staying away from solely relying on keywords is a good thing. You can focus on your conversions and usability to retain users and keep them interested on your site. Reviewing your analytics data can give you an idea on how users spend their time on your website.

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8 Tools To Use In Recovering Google Penalty

By SEOPartner

Source: http://searchengineland.com/8-tools-google-penalty-recovery-216649

Wondering if your site has been hit by a penalty? These 8 tools will help you assess and fix existing issues on your site.

Recovering from a Google penalty

Recovering from a Google penalty

1. Fetch As Google – This tool will allow you to simulate how Google is crawling URL on your site. It will then give you the option to submit that URL to the index.

2. Screaming Frog Web Crawler – If you think you have been penalized, this tool will help crawl a site and will then find problems such as thin or duplicate content, dead ends, internal redirects and other common issues.

3. Majestic SEO – An especially helpful tool when cleaning up your site’s backlink profile as it allows you to analyze the link profile of your (and your competitors’) sites.

4. Ahrefs – A very effective tool for inbound link analysis and detailed backlink reports. It tells you your site’s overall quality and pinpoint specific problems with individual backlinks that may be flagged as unnatural or spammy.

5. Monitor Backlinks – Since google supposedly ignores any nofollow links, importing your links from Google Webmaster Tools into Monitor Backlinks will allow you to look for your dofollow backlinks and then filter to switch to external to manually verify the backlinks.

6. Copyscape – In case you are suspecting that you are dealing with a content-based penalty from Google, this tool will help you find out whether your content exist elsewhere online.

7. Moz’s Google Algorithm Change History – This tool can be used as a great reference when diagnosing algorithmic issues – a valuable tool in finding out what may have gone wrong with your site when experiencing unexpected decrease in traffic.

8. Google Webmaster Tools – For every site, this tool is a vital(if not the most vital) resource. It will directly notify you if there are any manual penalties Google has imposed for your site. If you see that a manual action has been taken against your site, you’ll know that you need to work to get rid of duplicate content, disavow spammy backlinks, fix broken links, etc.

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