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Hone Your SEO Copywriting Skills With These Tips

By SEOPartner

Source: http://www.searchenginejournal.com/10-tips-effective-seo-copywriting/141588/

SEO writing and copywriting do not need to be incompatible with each other. Here are a few ways that can help you craft content that sells and helps your website rank well in search engines.

SEO copywriting tips

SEO copywriting tips

Give ample attention to headline writing
A good headline captures readers’ attention instantly while utilizing the appropriate keywords.

Know your audience
In order to craft engaging content, you have to know your audience as well as the topics that appeal to their interests.

Form matters
Apart from giving ample focus on the function of your content, you should also make sure that you format it in such a way that makes it easier for readers. Among the most commonly used strategies are white space, short paragraphs, bulleted lists and subheads.

The importance of keywords
Although keywords have been maligned in recent years, these still play a crucial role in SEO. The key to using these effectively is anchoring your content’s topic on these and striving for the natural delivery of your message.

Use links properly
Like keywords, links have earned a bad rep in recent years. The key to properly using both outbound and inbound links is to make sure they look natural and avoid being deceiving readers.

Paint a thousand words
Pictures naturally draw and hold the attention of readers. Supplement your text with the right pictures.

Don’t forget your CTAs
CTAs make your writing purposeful and give readers that nudge toward your desired action.

Don’t make meta descriptions an afterthought
The right meta description can help attract readers and gives search engines a glimpse of what your content is all about.

How to write title tags
Keep your title tags short (about 60 characters) and accurate.

Make your content shareable
Use social sharing buttons to make it easier for readers to share your content. Shares also help improve your performance on search engines.

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Headline Writing Tips And Tools For Content Marketing Success

By SEOPartner

Source: http://contentmarketinginstitute.com/2015/08/headlines-tips-tools/

The headline is just one line but it plays such as powerful role in content marketing. That’s why writing this little item can be deceptively complex.

headline writing tips

Headline writing tips

Tips:

  • Try many variations and solicit opinions from other experts.
  • Use a title evaluation scorecard (such as the Content Marketing Title Evaluation Scorecard from Roger Parker).
  • Implement A/B testing.

Tools:

  • Hemingway Editor App: Analyses your copy.
  • AtomicWriter Lite: Rates headline readability and language.
  • The Readability Test Tool: Tests readability of your copy.
  • CoSchedule’s Headline Analyzer – Analyzes social share ability, increased traffic, and SEO value.
  • Emotional Marketing Value Headline Analyzer – Analyses the emotional impact of your headlines.
  • HubSpot’s Blog Topic Generator – Provides headline ideas.
  • Cliché Finder – Uncover clichés in your writing.
  • King Sumo’s Headlines – Evaluates headline performance according to website traffic.
  • Optimizely – Automates your testing processes.

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The 4-Step Process To Harmonious Content Creation And Distribution

By SEOPartner

Source: http://www.business2community.com/content-marketing/eliminating-the-friction-of-content-creation-01295492

1. Work on what your content is going to be about — and get everyone’s consensus. This should prevent disagreements or debates along the way.

2. Hire the right writing team who can meet your editorial plans. Whether you go with freelance writers or a writing service, your writers have to create the kind of content you need, in the time you need it done.

3. Iron out approval process. Identify who needs to approve content (from legal to management) and make it efficient. Don’t dilly dally because there’s no point in generating brilliant content if it gets stuck in approval process.

4. Follow your workflow process. Identify points of friction and figure out how to resolve them.

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Stop Being Boring With These 20 Writing Tips

By SEOPartner

Source: http://www.searchenginejournal.com/20-ways-never-write-boring-content/129018/

Getting the attention of a user isn’t simple. Content quality as well as excellent engagement techniques needs to be perfectly applied because we all know that the attention span of readers today ranges only from 2-5 seconds. This is you you need to say it quick and say it well. Here’s how:

writing tips

Writing tips

  1. Be entertaining – Go for highly interactive copy. If you’re bored writing it, your audience will be bored reading it.
  2. Be relevant and relatable – Entertain readers with content that connects with them in some way.
  3. Go for the flow – Outline your article so the reader flows rather than struggles while reading it.
  4. Make it fun – Make your unique story or voice shine; it makes your message more fun to read or listen to.
  5. Strive for authenticity – Prioritize topics that you know so much or you feel strongly about, because that will most likely be more valuable to your reader as well.
  6. Focus on your purpose – Always write according to a set objective.
  7. Be open for inspiration – Be creative, keep your mind open for new ideas that will help you create exciting content.
  8. Show your passion – When you’re passionate about a certain topic, that’s’ when your creativity, authenticity and expertise shine through.
  9. Interact with readers – Always be open to feedback, suggestions and opinions from your readers.
  10. Use the power of visuals – Make your message clearer and more interesting  using graphics, illustrations, photographs and other visual forms to accompany your text or as stand-alone content.
  11. Highlight urgency – Make your tone urgent. You want your reader to respond to your call to action now.
  12. Say something new – Add value to the conversation by contributing something new or unique.
  13. Make it specific – Make your requests clear and specific. Avoid vague statements and calls that confuse the audience.
  14. Make it useful – Write content that offers a solution or make your readers’ lives a bit better or lighter.
  15. Keep it simple and straightforward – Use direct, succinct writing. Being abstract distracts the reader and will make them lose attention.
  16. Ask questions – Punctuate your copy with questions that keep readers glued and interested to what you are trying to offer.
  17. Tell a story – Use stories to create an emotional connection with your audience.
  18. Be up-to-date – Share news, new updates and recent scoops so you’re seen as a go-to information source.
  19. Write in short blocks – Keep your copy readable by breaking your paragraphs into short sections.
  20. Keep it fresh – Boos your copy with an upbeat tone to keep the energy going and make your audience feel refreshed, not exhausted, after reading.

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9 Copywriting Lessons From A Top Content Creator

By SEOPartner

Source: http://blog.hubspot.com/marketing/copywriting-lessons-joanna-wiebe

Below are 9 copywriting tips that will help attract and keep more readers, and boost your conversions.

Copywriting tips for better conversion

Copywriting tips for better conversion

1. Go for case studies that let you give as much information as you can. Make sure to offer extremely useful information such as formulas, lessons and experiments that your readers can apply or appropriate to their situation.

2. Focus on creating attention-grabbing headlines. In fact, 90% of your time writing time should be spent on crafting a strong title. Don’t overuse keywords and learn from tested and proven formulas.

3. Try this really great headline formula: Data-Driven Outcome + “Even If” or “Without.”

4. Don’t make a positioning statement. Rather, write a value proposition. This means presenting what the product can do, plus the end benefit of using it.

5. Be aware of the different types of awareness of people during the sales process:

  • Pain Aware
  • Solution Aware
  • Problem Aware
  • Brand/Product Aware
  • Completely Unaware

6. Master the value proposition tagline. This is when your tagline is also your value props, only it’s more specified and targeted.

7. Fuel your inspiration with swipe files.

8. Leverage content with surprise or shock value (they also generate ore sales).

9. Use odd numbers for your titles.

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Level Up Your Content Marketing Game

By SEOPartner

Source: http://www.entrepreneur.com/article/244542

To drive brand awareness, your business needs a solid content marketing strategy. Here are some tips to raise your content marketing game.

content marketing techniques

Improve Your Content Marketing Strategies

  1. Choose quality over quantity.

Producing a high volume of content is useless if it doesn’t provide sufficient value. The end goal of every business should be to produce high-quality content that’s relevant to their customers.

  1. Take advantage of data.

Use data to drive the direction of your content marketing. Data can help you accurately identify the topics and content forms that will capture the engagement of your target audience.

  1. Offer infographics.

Use infographics especially if you want to capture the attention and interest of your audience even when delivering complex or high-volume information.

  1. Write your headlines well.

Use strategic headlines and subheadings to optimize your copy and make it easy to digest.

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Writing Techniques To Boost Your SEO In 2015

By SEOPartner

Source: http://writtent.com/blog/5-seo-writing-techniques-consider-2015/

We all know that content and search engine optimization still go hand in hand. There is no point in having high quality content that does not even appear in the top 30 pages of Google’s search results or a content that isn’t worth reading ranking in page one isn’t going to do much for you.

Check out these writing techniques to boost your SEO in 2015.

boost your seo in 2015

Writing techniques to boost your SEO

1. Develop an editorial calendar. This will allow you to:

  • Plan content around important dates
  • Determine weaknesses in your strategy
  • Be consistent with your publishing.

2. Outlines are your hero. Why?

  • They cut writing time and makes content creation more efficient.
  • They help you boost readability and SEO via the right content structure.

3. Write for humans

  • Your audience first, second for search engines.

4. Make efficient use of keywords.

  • Know how to maximize keyword relevance, prominence and density.

5. Use the power of visuals to draw readers in.

Bonus tips:

  • Utilize headline formulas to save you time and increase your click-through rates.
  • Meta-descriptions play a big role in enticing more people to read your content.
  • Improve UX with links to other relevant articles and webpages.
  • Keep paragraphs and sentences short and sweet.

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