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How To Use SEO To Boost Conversion Rates

By SEOPartner

Source: http://www.business2community.com/seo/improve-conversion-rate-using-seo-01471247#5uJ4jOlGqg22sVvK.97

The goal of search engine optimization is not to just drive more traffic to your website. Beyond that, it should haul in qualified traffic. How can you do that?

Using SEO to boost conversion rates

Using SEO to boost conversion rates

Know how to structure your content
Not all visitors will buy from you. In fact, there are three types of visitors you need to know about:

  • Those who simply look
  • Those who are thinking of buying
  • Those who are ready to make a purchase

Tweak your content to target each type of website visitor.

Perform an SEO check-up
Evaluate your website based on the following:

  • User-friendliness and visual appeal
  • Relevance and diversity of content
  • Ease of conversion process
  • Social media activity
  • Mobile-friendliness

Your overall goal is to appeal to the broadest possible number of visitors.

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7 Lies About SEO You Have To Stop Believing

By SEOPartner

Source: https://www.searchenginejournal.com/dont-sucked-seo-lies/156426/

Many aspects of search engine optimization are still shrouded in mystery, leading to persistent myths and lies. Here’s a brief list of the SEO lies you have to stop believing in.

Don't fall for these

Don’t fall for these SEO lies

Experience is not necessary
Simply put, you cannot expect outstanding results from an SEO agency with hardly any experience in helping companies.

Guaranteed top results
No SEO agency can guarantee that your website can achieve the number 1 rank. If a company makes such a promise, run away from it.

It takes just a month to fix your SEO
SEO is constantly changing and evolving. Making the necessary adjustments will entail a longer timeframe.

You need to invest in outreach
Outreach can be effective for some industries. However, if you do not have the reach and capacity, you’ll fare better with a different strategy.

You have to put the best content on your own website
Sometimes, publishing your best content on a niche website can be more beneficial for your website.

SEO is the answer to all of your needs
SEO is just one part of establishing a good online presence. That does not mean that you have to rely solely upon it.

You can’t DIY it
Sure you can. However, you may have to spend a considerable amount of time and effort and your results won’t be the same as the work done by pros.

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Perils Of DIY SEO

By SEOPartner

Source: http://www.business2community.com/seo/avoid-6-deadly-pitfalls-diy-seo-01464946#u2wKrGA12oJ3Ltyy.97

It may be tempting to perform DIY SEO on your website, considering the availability of information online. However, forgoing the services of professionals can backfire and hurt your website and business. Why hire experts?

DIY SEO Dangers

DIY SEO dangers

SEO is constantly evolving
What may work today may no longer work tomorrow. If you are keen on taking the DIY path, you need to keep abreast with these changes.

You need ample resources
Success in SEO requires investment of time, money and effort. When you are running a business, you have to consider the allocation of those resources.

Algorithm updates can hurt you
Because SEO is constantly changing and evolving, you need to watch out for algorithm updates that can get you penalized and hurt your rankings.

No safety net
Working alone means that you’ve got nobody to cover your back and you have to do all the hard work to undo your mistakes.

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Short Term Wins For SEO

By SEOPartner

Source: http://searchengineland.com/quick-wins-beat-seo-waiting-game-242337

Although businesses should remember that search engine optimization (SEO) is a long-term investment, there are a few key steps that they can undertake for short-term wins.

Quick wins now

Quick wins now

Featured snippets
Optimize your content to gain a greater chance of success for your website being a featured snippet. Try these steps:

  • Use a bulleted or numbered format to detail answers to typical questions of searchers
  • Use a video with transcript
  • Offer searchers additional information

Focus on existing content
It is easier to see short term gains with your existing content compared to new ones. Focus your efforts on content ranked between positions three to 10.

Combine similar content
Scour your pages and look for content that are essentially the same. Combine these and remember to redirect the URLs to a new page.

Drive more traffic to converting pages
Use Google Analytics to look for pages that are converting. After that, use Search Console to see which keywords you have utilized for these and use those keywords for your campaign.

Fix 404s
Find 404 errors and fix these either by reaching out to other site owners or redirecting these to live pages.

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Generate More Traffic With These Pinterest Marketing Tactics

By SEOPartner

Source: http://marketingland.com/5-pinterest-strategies-drive-big-traffic-117359

One of the big social media players for marketing is image-centric Pinterest; 28% of online adults actually check out Pinterest on a regular basis. It’s impressively effective in generating traffic and it’s to your advantage to learn the best way to utilize it to boost your online marketing performance.

Pinterest strategies to boost traffic

Pinterest strategies to boost traffic

The Basics

1. Make sure you upload your pins from your official website and not from your computer image files.

– When you upload a pin from your website, this generates a link back to your website where there’s even more useful information available for “Pinners.”

2. Choose the best category for your pins.

– In doing this, you make your pins so much easier to locate for your target audience.

3. Be sure to verify your website on your Pinterest account.

– This will signify to the social media network that the content pinned is authentically yours, and it will provide you access to Pinterest Analytics.

The 5 Best Traffic Tactics

1. Make sure your Pin Boards are optimized.

– Think carefully about the titles and keywords you use; make sure they’re the most appropriate and specific. Provide a thorough yet concise description (ideal is 150 characters) as well.

2. Come up with engaging descriptions for individual Pins.

– Optimized Pin descriptions increase understanding of users and boost engagement. Adding hashtags is useful too, just don’t use too many.

3. Use Rich Pins.

– They require more work because it’s a longer process to add meta tags to your website and have the Rich Pins enabled but this is effective in enhancing user experience.

4. Boost engagement.

– Start conversations through your post by replying to comments and even inviting users to check out your other Pins and Boards.

5. Place the “Pin It” button on your website.

– This allows your business to take advantage of your customers’, followers’ and prospects’ ability to increase awareness about your brand. If they like your content and choose to “Pin It”, your business, then, gains access to your users’ own followers.

Strategic SEO Help here

 

How To Perform A Regular SEO And CRO Checkup

By SEOPartner

Source: http://www.brafton.com/blog/seo/audit-and-improve-your-sites-seo-with-conversions-and-engagement-in-mind/

Your website should be regularly optimized for search engine visibility as well as for maximum conversion. Here’s a checklist for thoroughly examining your online asset for effective SEO and CRO (conversion rate optimization).

SEO and conversions.

SEO and conversions

Test the navigation. Analyze where people are leaving your site.

Find the most effective CTAs. Experiment with details until you find the one that works best.

Determine your site speed. It shouldn’t take 2 minutes to reach a signup form, CTA or other conversions.

See how well it performs on mobile. Use different devices to find out the site’s mobile responsiveness.

Reliable Search Engine Optimization help here

Tips On How To Utilize Product Reviews To Improve Your SEO

By SEOPartner

Source: http://www.searchenginepeople.com/blog/product-reviews-seo.html

Many consumers today rely a lot on product reviews to help them make the right decision in buying some merchandise. Since most consumers read various product reviews online, this can also be quite a handy tool you can use to achieve your SEO goals.

Below are some tips that can help you learn how to correctly use product reviews in your SEO:

Make use of the right keywords – Create titles for your product reviews that contain a blend of long-term keywords (to help drive sustained traffic) and the trending keywords that you are using (to draw searchers in). Refer to your keywords only when appropriate throughout the article. And don’t cram too many keywords into the title or an article since this will look spammy and will alienate your readers and Google.

Post detailed product reviews – Be very thorough with your review. Answer every question consumer might have (and maybe some that they may not have thought of yet, if possible). In general, readers will want to know how the product handles, performs or feels. Don’t forget to list all the product specs at the bottom of your review page as well since this will enable all your detail-oriented readers to check sizing details, weight, memory, etc.

Come up with objective and unbiased reviews – Give your readers reviews that are comprehensive but don’t try to slant the product one way or another. Always focus on good content and establish yourself as an expert, a person your audience can trust and return to for more advice down the road. And if they like and trust you, then they’ll keep coming back. The more your readers come back, the more likely they are to buy from you in the future.

Don’t forget to share – Lastly, most product reviews for the latest releases in your particular market or niche (specifically high tech or consumer electronics) are topical. As such, you will be able to ride the wave of search traffic, Facebook, and Twitter activity. Once you publish your product review, share this on Twitter with the appropriate hashtag to take full advantage of the flurry of activity. However, keep in mind that these quick bursts of attention don’t last long. To experience the maximum effect, always stay on top of your social media efforts.

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