Source: http://www.entrepreneur.com/article/250163
With all the information that is available on the internet today, it can be quite difficult for a small business to get noticed. There is a lot of competition, and at the same time, more and more people are paying premium services to avoid seeing ads. For instance, there are ad-free music services, ad-free apps and ad blockers for websites. To avoid getting ignored by your target audiences, what you must do is give them information that is useful to them, not a sales pitch. This tactic is called content marketing, and here are some of the top reasons you should use it, especially if you own a small business.
1. Content marketing can improve brand awareness. When you create high-quality content on a regular basis, you increase the chances that your information will reach the group that you are targeting. You can also use other forms of marketing, but these don’t offer the same opportunity for viral sharing as content marketing does.
2. Content marketing helps establish your position as a trustworthy leader in your field. When you release informative articles relevant to your field, you are showcasing your expertise in the subject—and at the same time you are building trust among your audiences.
3. New content keeps your business relevant and prevents your website from becoming boring. When you share new articles regularly, you are essentially keeping yourself active in the public eye. Moreover, this gives your followers something to look forward to on your website.
