Source: http://www.searchenginejournal.com/4-data-driven-questions-streamline-social-media-campaigns/143685/
Social media marketing is one of the most effective ways to estalish your brand and expand your network. However, social media can also be very time-consuming especially if you do not know how to streamline your strategies. To help you save time and effort in your social media campaigns while getting the same best results, check out these 4 points.
Effective Social Media Campaign
1. Know which posts drive the most value to your business. To help you know which of your posts contribute greatly to the branding of your business, look at total conversions. Find out which social network drove goal completions and which specific posts drove conversions. You can check this through Google Analytics.
2. Know which social media platform performs the best for your business. It actually varies depending on the kind of business you have. What worked for the other may not really have the same effect on your business. Check the type of content on a particular social media platform performs best. Go to Google Analytics > Social > Landing Page ; Add Secondary Dimension “Social Network”.
3. Know the best time to post. Consider all the data you have collected through points 1 and 2 such as time on site, visits and conversions. These facts will help you determine the best time for you to post.
4. Know the people who share your content. Find out which of your audience read and share your articles, videos and infographics. This is a smart way to expand your network and engage with potential customers.