Source:http://www.clickz.com/clickz/news/2432247/3-lessons-we-can-learn-from-the-most-contagious-brands
Looking for better ways so your content could get viral?
It’s the most ideal situation for most brands if their content goes viral in the most popular social media platforms. Although, achieving this is quite unpredictable that you can’t plan for it, there are still quite the number of brands that manage to create content that consistently gets so many shares that makes one wonder if they have actually unlocked and found the answer for virality.
How to create viral content
DigitasLBi and Jonah Berger, a Wharton School professor with an expertise in viral marketing and social influence studied and compiled a list of the “most contagious” brands for two of the most popular social media network Facebook and Twitter.
“Comparing content across these features on a granular level enables users to analyze social content with unprecedented detail,” says Berger. “Triangulating these data points and combining them into a single score, the Contagious Index, enables users to make a quick yet powerful evaluation of a brand’s social media.”
Here are the three main points you can use from the Contagious Index:
– Humanize your brand through storytelling and featuring actual humans in your content to appeal to people instead of deliberately trying to sell stuff all the time.
– Incorporate fans and influencers into the brand
– You are using social media. So remember to always instil passion to other people and showcase what’s about your brand that moves them.
