Source: http://www.copyblogger.com/social-media-marketing-steps/
In today’s digital age, using social media as the only means of reaching out with your audience can sometimes be a waste of time. You’d rather invest your time in other techniques that is more effective to make your message reach your audience.
social media marketing
Here are some tips on boosting social media marketing for your company:
1. Adding quality to your site – a good website grabs users attention. With a good content, you can make your pages shareable which can reach a wider audience. Make sure that your website is well designed to increase click through rate so users can reach other important pages on your site.
2. Looking for your audience – having customers as followers is not bad, but having followers the type of bloggers, authors, or popular personalities is even better. They can drive additional customers to your site just by sharing your content or showing that they are satisfied on your product. Start breaking the ice by commenting on their blogs and avoid posting opinions that might spur an awkward conversation.
3. Picking your primary platform – if you see your customers spending time on a particular social media network, you need to stay out of your comfort zone and spend time on that social media network as well.
4. SEO and social media – too many people spend so much time on social media that they tend to forget to optimize their site for search engine. Social media marketing is not a substitute to SEE or vice versa. Truth is, social media and SEO complement each other.