Source: http://www.entrepreneur.com/article/270478
If your goal is to convert social media users into regular visitors & customers, high-quality content is a must. In fact, high-quality content is considered the only way to recommend yourself to search engines. This can also help you turn clicks into sales or subscribers.
Social media fans into customers
3 Tips To Transform Traffic Into Customers
1. Find high-quality linking opportunities – Increasing online traffic is very crucial in improving conversion rates from social media visitors and website users. Experts highly emphasized that the most efficient way to do such lies in high-quality, making users click. By Google’s standards, links acquired on social media are of high quality due to the fact that social media sites have high online authority. Identify users who are relevant to your niche, connect with them and persuade them to mention your brand to gain a link.
2. Give users a reason to click your links – Offer them a persuasive reason so they’ll click on your link. You need to tell your audience what you want them to do. Similar to creating excellent headlines for your articles, you also need to write a preamble to the link which inspires the user to click on such link. Consider using a photo, graph or video in order to lure the audience to read more.
3. Carefully choose your headlines – Excellent content is useless if its headline cannot invoke desire. Thus, you need to create titles that will pick readers’ curiosity. Memorable headlines will help you target the right audience, thus attracting high-quality links that can help turn social media following into loyal consumers of your content.
