Source: http://www.semrush.com/blog/10-steps-to-improved-and-focused-social-media-marketing/#more-19899
Have you ever wondered whether your posts, tweets and pins are being noticed by your audience? If yes, then here’s your solution: FOCUS. You don’t need to appear everywhere. Being everywhere is not a social media strategy.
For improved and more focused social media marketing, here are 10 steps you must undergo:
- Your personal choices should be separated from the social media network list if they aren’t suitable for your business.
- Classify your target market.
- Identify who and where your competitors are trying to reach.
- Utilize as much research and data you have gathered as best you can.
- Focus on establishing your priorities and plan.
- Undergo resource reality check.
- Include social media to your integrated marketing program.
- Set goals and aim for success
- Reporting should always be on your processes so report on your successes and learnings.
- Focus on what matters and learn and improve constantly.