social media marketing strategies

Source: https://blog.bufferapp.com/solving-the-10-most-common-social-media-marketing-challenges

Is your social media campaign reaching your audience? Do the right thing to make the most out of your marketing efforts. Check below the most common challenges in social media marketing and find out how to solve them.

Social media marketing challenges and solutions

Challenge #1: Drafting the social media plan. How do you plot the roadmap to your goals?
Your Solution: Create a solid social media marketing strategy by putting these together:

The why of your business and what you want to accomplish.
How to proceed. The social channels to use, your budget on paid advertising, images or videos, partnering with influencers.
How to measure success.

Challenge #2: Establishing real connection with your viewers. Are you connecting with your audiences on an individual and personal level?
Your Solution:

Use monitoring tools. There are free or low-cost brand tools you can use to respond to every comment.
Respond in an authentic way. Ask questions, provide insights, offer help, link to other useful posts.
Create and grow your own niche forum, community, or group.

Challenge #3: Growing your organic reach.
Your Solution: Consider paid social media advertising.

Spend a few dollars to get your content seen by potential customers.
Use Facebook or Twitter Audience Insights to know your specific audience.
Create highly-targeted ads for them.

Challenge #4: How to encourage sharing.
Your Solution:

Before posting, think if your post is shareable.
Is it something you would like to read, share or comment on?
Bring value and entertainment. Tell stories, use emotional appeal, make your viewers look smart, create contagious content.

Challenge #5: Making quality visuals and graphics.
Your Solution:

Create your own images using fun and easy to use tools like Canva.
Check free resources or high-quality stock photos.
Size your images properly for each social media channel.
Add captivating text overlay to convey the message you are trying to communicate.

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Source: http://marketingland.com/5-pinterest-strategies-drive-big-traffic-117359

One of the big social media players for marketing is image-centric Pinterest; 28% of online adults actually check out Pinterest on a regular basis. It’s impressively effective in generating traffic and it’s to your advantage to learn the best way to utilize it to boost your online marketing performance.

Pinterest strategies to boost traffic

The Basics

1. Make sure you upload your pins from your official website and not from your computer image files.

– When you upload a pin from your website, this generates a link back to your website where there’s even more useful information available for “Pinners.”

2. Choose the best category for your pins.

– In doing this, you make your pins so much easier to locate for your target audience.

3. Be sure to verify your website on your Pinterest account.

– This will signify to the social media network that the content pinned is authentically yours, and it will provide you access to Pinterest Analytics.

The 5 Best Traffic Tactics

1. Make sure your Pin Boards are optimized.

– Think carefully about the titles and keywords you use; make sure they’re the most appropriate and specific. Provide a thorough yet concise description (ideal is 150 characters) as well.

2. Come up with engaging descriptions for individual Pins.

– Optimized Pin descriptions increase understanding of users and boost engagement. Adding hashtags is useful too, just don’t use too many.

3. Use Rich Pins.

– They require more work because it’s a longer process to add meta tags to your website and have the Rich Pins enabled but this is effective in enhancing user experience.

4. Boost engagement.

– Start conversations through your post by replying to comments and even inviting users to check out your other Pins and Boards.

5. Place the “Pin It” button on your website.

– This allows your business to take advantage of your customers’, followers’ and prospects’ ability to increase awareness about your brand. If they like your content and choose to “Pin It”, your business, then, gains access to your users’ own followers.

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