social media marketing tips

How To Improve Your Social Media Marketing Campaign With The Use Of Psychology

May 25, 2016 By SEOPartner

Source: http://www.socialmediaexaminer.com/3-ways-to-use-psychology-in-your-social-media-marketing/

The primary goal of every social media campaign should be to create continuous, collective relationships with your target audience that can go beyond the usual sales interactions. One way you can achieve this objective is by using psychology in your social media campaigns.

Using psychology in your social media marketing campaign

Below are some ways you can use psychology to connect authentically with your social media followers and lay the foundation for an ongoing mutual relationship.

Work with the right influencers or authorities to boost your credibility.

You won’t get the amount and quality of conversions and engagements you are looking for if your target audience doesn’t trust you. If you’re having a hard time building trust with your audience, you should prioritize associating with people or brands that your target audience already trusts. As such, it is crucial that you build relationships and regularly work with authority figures or influencers who your followers trust and can provide or boost your brand’s credibility.

Provide something valuable to encourage your followers to engage with you.

Consider giving gifts to encourage your followers to respond and interact with you. Keep in mind that if you give people something that they deem valuable, there is a high chance that they’ll feel they owe you a favour. This neuromarketing strategy doesn’t have to be expensive though; to use this in your social media marketing campaign, consider offering a small gift such as a discount, free trial, or free resource guide to your followers.

Utilize appropriate emotional triggers to initiate and foster genuine connections.

Lastly, this neuromarketing tactic requires you to form an emotional connection with your audience. And this means interacting with followers in a more meaningful way. Make use of the emotional reaction that is triggered when people feel connected to you. Once your audience feels close and can relate to you, there’s a higher chance they’ll engage with your company. Laughter, nostalgia, compassion, and empathy are some of the emotional triggers you can consider incorporating in your social media marketing campaigns.

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The 5 Types Of Posts Your Facebook Page Should Always Have

May 19, 2016 By SEOPartner

Source: https://foxtailmarketing.com/social-media-marketing-5-types-facebook-posts-posting/

Facebook allows millions of people to post whatever they have in mind. Users are free to rave or rant about something on this site. The types of posts users can share on this social network are simply endless.

Types of posts your Facebook page should always have

Types of Facebook posts to have

Business owners though will need to be a bit pickier with the types of posts they can share on Facebook. In general, companies can use Facebook to their great advantage if they regularly share these 5 types of posts:

1. Company-related content – Face it: your main goal of starting and maintaining a Facebook page is to share all business-related content. As such, regularly (but never always, to avoid oversaturating your followers) share links to company videos, blog posts, infographics, and even photos showcasing your products and services, the benefits they offer, tips for getting the most of your offers, etc.

2. Updates – Use your Facebook page to post occasional updates about important things such as changes in your office address, new products and services that you are offering, and business non-operations due to holidays, among others. By sharing key updates, you quickly, easily, and effectively keep your customer informed about what is going on with your company in real time.

3. Content from other people or sites – Even if you want your Facebook page to showcase your company, you have to avoid being too “promotional”. If you make the mistake of sharing only promotional posts, your followers will start finding your page boring, selfish, and too “salesy.” A good example of content from other sources you can share is a blog post from an industry website that can educate your readers about properly using your product. You can also consider posting content from your actual customers or clients. Encourage them to share photos or videos of them using your products and share these on your page.

4. Funny posts – Everyone needs a good laugh or two today. As such, regularly post jokes, funny memes, and hilarious videos. This is a good strategy to lighten things up and to encourage shares and visits to your page. However, make sure your funny posts are PG-rated and as much as possible, relate the humour to your industry and your target audience.

5. Personal posts – Lastly, although you have to maintain a professional aura when sharing something on Facebook, keep in mind that people still want to see or read posts that show off your “personal” side. When you share posts with a more personal touch, you help make your company feel a bit more personable. Your customers or clients will also start seeing you more a team working for an amazing company instead of a faceless business that is only concerned about making sales or profits. Examples of this type of post include photos of a team building activity or congratulating an employee for his or her work anniversary.

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3 Ways To Improve Social Media Engagement

February 11, 2016 By SEOPartner

Source: http://www.socialmediaexaminer.com/3-social-media-engagement-techniques-that-work/

Social media engagement comes in the form of likes, shares, follows, comments, tags, retweets, replies, mentions, favorites, repins, clicks, upvotes, +1s, and views. It represents a successful two-way dialogue between your brand and customers.

tips for improving social media engagement

How to improve social media engagement

Audience engagement on social media is one of the pillars of marketing today. If you’re constantly sharing content on different social media networks but are finding it hard to get customers to engage, the following techniques may just help you out:

1. Customize your approach.

If you want to run a successful social campaign with the right amount of engagement, you need to know your audience first and find out what they’re likely to respond to and enjoy. And you can do this by doing some research. Determine which social media sites your target audience visit more often or spend the most time on. Identify what topics they care about or are very interested in and which hashtags they regularly use.

But aside from listening to your audience, communicate with them as well. Once your fans or followers know that you’re interested in them and care for what they say, they won’t hesitate to let you know about what makes them happy. And once you know what they’re looking for, you can start a social media campaign that your audience will embrace.

2. Set your target goal.

Prior to launching a social media campaign, figure out what your particular goal is. If you don’t have a firm plan in mind, you’re simply setting yourself up for failure. When coming up with a plan, make sure identify what you want to accomplish, determine the audience you’re targeting, and ascertain how you want to connect with them.

3. Place, not shove, your product in your audience’s hands.

Most online viewers today are tired of “in-your-face” marketing strategies on different social media sites. Bear in mind that the primary goal of social media is to be social; as such, prioritize nurturing relationships with your fans and followers.

It may be hard to do but when initiating a social media campaign, take a step back on the selling part and simply share. Avoid forcing your product or your brand on your audience since they may just stop listening to you. Go for subtlety instead. Give your target audience a way to share your product in a fun and unique way so that they will be naturally drawn to it.

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Tips On How To Boost Your Pinterest Account’s Visibility

January 28, 2016 By SEOPartner

Source: http://www.socialmediaexaminer.com/4-ways-to-increase-your-pinterest-visibility/

Today, Pinterest isn’t just for showcasing and sharing images anymore. This social networking platform has a vibrant community of diverse viewers. Hence, it is important that you don’t miss the opportunity to expand your audience reach through Pinterest.

Improving your Pinterest account’s visibility

Below are some tips you can follow to increase your Pinterest account’s visibility:

Install Pinterest plugins on your web or blog site.

You can boost your Pinterest following and connect with your target audience by making it it easy and convenient for users to pin content from your site. And you can do this by installing Pin It buttons. When a user clicks on the Pin It button, a window will pop up, allowing the user to create the pin and post it to Pinterest.

Pinterest Follow Button, Pinterest Pinboard Widget, and WordPress Pinterest Pin It Button are just some of the Pinterest tools you can consider installing on your website.

As an additional tip, make sure that you install the Pin It button on your website so that you’ll know where and how the tool creates the text descriptions for the pin.

Place search-friendly descriptions on your posts.

Generally, Pinterest users usually just scroll through their main feed or the feeds of selected topics. However, they will also often use Pinterest as a search engine to find certain content they are interested in. As such, never forget to add the relevant tags and keywords to your pins.

Also, make sure you place the keywords strategically in the descriptions of your pins and in boards so that you can help users find your content easily when they are searching or browsing through feeds of a related category.

Understand the demography of the usual Pinterest users.

It is essential to see each social media platform as a unique entity. Although various platforms have similarities, they still have noteworthy differences. One big difference among the various social platforms is the audience.

You can get a good idea of your unique audience demographics with Pinterest analytics if you have a business account. With this feature, you can see who you are connecting (and not connecting) with. You will also see valuable information about who your audiences are and where they’re from by checking out the demographics section of Pinterest analytics. You will then be able to create better and more relevant content for your audience once you have a good understanding of who they are.

Make sure your posts appeal to the users’ preferences.

Aside from having a good understanding of who your audiences are, the next thing you have to do is identify their specific interests. This is an important thing to do so that you can better tailor your content to them. You can also use your Pinterest analytics to find out which are your top-performing pins and boards and discover their other interests. This tool will also enable you to find out how users are engaging with your pins and boards.

Once you know what other interests your audience members have, you can create content that is more relevant to the audience you have on Pinterest. And the more effective you are at adapting your content to appeal to your target audience on Pinterest, the better you’ll be able to connect and engage with them.

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