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Some New Social Media Tools You Can Use For Your Marketing Campaigns

By SEOPartner

Source: http://www.socialmediaexaminer.com/9-social-media-tools-recommended-by-marketing-pros/

Using various social media platforms today is not at all complex or difficult. However, there are still some social media tools you can use to save time when sharing your posts which can also help improve your marketing efforts.

new useful social media tools

New useful social media tools

These new social media tools you can use include the following:

Rival IQ – This tool allows you to track competitors and analyze the results of your social media marketing campaign. Through this app, you will get a weekly email that contains a PowerPoint presentation to show how your social media accounts are performing, how they compare to your competitors, any changes your competitors are making and breakout posts.

BoardBooster – Use this tool to schedule Pinterest posts. This app boasts of various remarkable features but one of the most notable is its “looping” ability – a feature that enables you to set a board to repin an older pin from that board, and then deletes the original pin or the new pin, depending on which one performed better. This permits users to keep each of the boards active daily while repinning impressive stuff.

Revive Old Post – This tool (and its plugin) will pull from all of your existing blog posts and post them randomly to your Twitter, Facebook, and LinkedIn accounts automatically. With this app, you won’t ever have to worry about scheduling any of your latest or evergreen blog posts on your different social media accounts.

Periscope – With this tool, you can broadcast live calls to action (CTAs). By using Periscope, you can easily connect with your audience by providing free, valuable content with the push of a button, make announcements, ask your audience questions, get feedback on ideas and invite people to events.

Google Photos – With its free option, Google Photos will upload every photo it finds on your devices. This tool also automatically backs up all of your pictures to the Cloud and move photos from one device to another. With this tool, you can also make collages, animations and stories from your collection of pictures.

Blab.im – Periscope and Meerkat are both great for broadcasting one-to-many, but Blab makes social media truly social again since it has a conversational component. By launching the site or app, you will watch conversations take place; conversations you can actually participate in. Content creators of all kinds are leveraging this powerful tool to engage others and build community due to its ease-of-use, intuitive interface and an iOS app that make blabbing on the go simpler. You can definitely achieve socialized broadcasting with this tool.

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How To Use Instagram Hashtags To Increase Audience Reach And Engagement

By SEOPartner

Source: http://www.socialmediaexaminer.com/how-to-use-hashtags-on-instagram-to-grow-your-reach/

All posts on Instagram include hashtags. As a business owner, you may ask, why should you always add hashtags on your posts? The answer to this is quite simple: with the use of hashtags, you can reach a wider audience and increase your followers. You can also do some market research on your competitors and easily connect with people who have specific interests.

improve audience reach through hashtags

improve audience reach through hashtags

Since hashtags are an important part of any Instagram marketing strategy, below are some ways to use them for your business:

Use the popular or currently trending hashtags. Leverage established trends by using popular or trending hashtags on your posts. Using these trending hashtags is a great way to develop an Instagram presence and improve one’s brand awareness. Some of the popular hashtags you can use for your posts include #photooftheday and #instalike.

Tap into the popular themes. Themes can show the fun side of your brand. Instagram, fortunately, has several popular themed hashtags that you can include in your Instagram posts. These include #TBT or #throwbackthursday and #motivationalmonday.

Introduce or promote your blog. Instagram is a great platform you can use to drive traffic to your blog. Use the hashtag #blogging on a photo of you writing or creating a new article. You can use the hashtag #newblogpost when you post an image about a newly published article on your blog.

Let people know what you’re doing right now. Telling people what you’re doing now is an effective way to make your Instagram account fresh and inspiring to users. Balancing business with fun is also a great way to create a following on Instagram. For posts of this kind, you can use hashtags like #amreading (if you’re reading a new book) or #amwriting (if you’re writing a new post for your blog).

Share motivational quotes with quotation-inspired hashtags. On Instagram and other social media sites, quotes are a tried-and-tested way to get traction and engagement for visual content. When sharing quotes on Instagram, don’t forget to add quotation-inspired hashtags such as #instaquote and #quoteoftheday.

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Create Viral Content With Three Easy Steps

By SEOPartner

Source:http://www.clickz.com/clickz/news/2432247/3-lessons-we-can-learn-from-the-most-contagious-brands

Looking for better ways so your content could get viral?

It’s the most ideal situation for most brands if their content goes viral in the most popular social media platforms. Although, achieving this is quite unpredictable that you can’t plan for it, there are still quite the number of brands that manage to create content that consistently gets so many shares that makes one wonder if they have actually unlocked and found the answer for virality.

how to create viral content

How to create viral content

DigitasLBi and Jonah Berger, a Wharton School professor with an expertise in viral marketing and social influence studied and compiled a list of the “most contagious” brands for two of the most popular social media network Facebook and Twitter.

“Comparing content across these features on a granular level enables users to analyze social content with unprecedented detail,” says Berger. “Triangulating these data points and combining them into a single score, the Contagious Index, enables users to make a quick yet powerful evaluation of a brand’s social media.”

Here are the three main points you can use from the Contagious Index:

– Humanize your brand through storytelling and featuring actual humans in your content to appeal to people instead of deliberately trying to sell stuff all the time.

– Incorporate fans and influencers into the brand

– You are using social media. So remember to always instil passion to other people and showcase what’s about your brand that moves them.

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How To Use Instagram To Drive Traffic To Your Website

By SEOPartner

Source: http://www.socialmediaexaminer.com/how-to-drive-website-traffic-with-instagram/

Instagram is an important social signal of your brand’s market position. The shares and likes you get on Instagram are also key indicators of your brand’s following, relevance and popularity and can effectively serve as testimonial of your service.

But how can you use Instagram to generate traffic to your website?

  1. Place a website link on your bio. The most effective way to lead Instagram followers to your website is to use the “link in bio” strategy. You can include one clickable link in your bio, so don’t disregard this.
  2. Include a Call to Action on your Instagram posts. Design and post Instagram photos that instantly convert. By using the right app or tool, you can layer a call to action and your website’s URL directly onto a customized and appealing image.
  3. Place a URL in your uploaded videos. Various studies show that videos on Instagram generate three times more inbound links than image posts. As such, it’s certainly worthwhile to consider investing in a 15-second narrative.
  4. Consider investing in Instagram ads. When you invest in this platform, you can target the correct audience demographic through people’s interests. Clickable links on Instagram ads can give you the opportunity to be creative and let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.
  5. Finally, capitalize on the reach of influencers. In general, influencers easily capture the followers’ attention since they are recognizable and trusted for their product advice and reviews. You can connect with trusted influencers in your niche or industry to create effective and relevant Instagram content.

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