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New Facebook Features For Marketers

By SEOPartner

Source: http://www.socialmediatoday.com/marketing/sarah-snow/2015-08-10/6-new-facebook-features-marketers-need-know

Facebook has been one of the best platform where entrepreneurs gather customers than any other social media network. With the unceasing updates as well as releases of new features to improve user experience, here are 6 of the new Facebook features that marketers need to know:

new facebook features for marketers

New Facebook features for marketers

1. See First Option – customize your news feed preferences

2. Send and Receive Money – (only in the US) – similar to Google Wallet

3. Facebook Beacon – free device that is great way to get attention to mobile users and increase visibility of local businesses to people who are using Facebook nearby

4. Saved replies – save time by creating a message you can send out over and over

5. Lead Ads – submit user’s contact info with a few taps of a button

6. Upgrades to Facebook Conversion Tracking – add codes on specific pages that you want to track

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Best Social Media Platform When Building Digital Presence

By SEOPartner

http://www.entrepreneur.com/article/248137

When it comes to building authority online, it is indeed very important for business owners to know where their target customers are spending time. And from there, develop your social media presence.

Best social media platform when building digital presence

Best social media platform when building digital presence

Below are the top social media sites that most people use:

Instagram

  • Instagram has become a very popular social media site thatmany peole are now using. This is seen to be a very good site to establish online presence.

Facebook

  • Considered as the most successful and most popular social media platform, facebook remains to be the number one choiceof most business owners.

Twitter

  • This social media platform has also become a favorite for many business owners. Twitter is an effective tool to spread news, promos and other advertisement and marketing ideas.

LinkedIn

  • If you are starting a new online business, having a LinkedIn account is an advantage as most prospective clients are there.

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Developing An Effective Social Media Marketing Plan

By SEOPartner

Source http://www.searchenginejournal.com/smm-101-create-socialmedia-marketing-plan-ground/125199

Starting your plan on digital marketing doesn’t necessarily mean you have to tacle everything at once. to avoid being overwhelmed, doing things step by step and using a single tactic while adding more as you get comfortable with the process is the best choice of action. Creating social media marketing strategy from the ground up only requires three steps:

Effective Social Media Marketing Plan

Effective Social Media Marketing Plan

  1. Choose the right platform for your business.

Two things to consider:

  • What platform makes the most sense for your company’s voice
  • Consider what you know about your target customers
  1. Engage with your target customers

Factors to keep in mind:

  • Know what type of image your business is attempting to portray
  • Types of content you want to post
  • Be consistent with your content posting calendar
  1. Measure Your Results

Ways to measure your social media results:

  • Identifying your goals
  • Measure your engagements by creating a point system that grades the results you’re looking for.

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Creating A Killer Page On Pinterest

By SEOPartner

Source: http://www.searchenginejournal.com/craft-killer-pinterest-page-4-steps-even-dont-cats/134245

The advice you’ll hear from experts in Pinterest over and over again to achieve success is to do the most obvious which is to create, share and curate pins. However, there’s actually a little more to it, here’s how you can enhance the value of those great pins you’re creating:

Pinterest Page Creation Tips

Pinterest Page Creation Tips

– Make your profile page sing
You must make your profile page stand out to your viewers and attract audience. It should contain the following key attributes:

A photo of you (current)
The location you are pinning from
Your website address
Links to social media (like Facebook or Twitter)

Add a few more keywords in your page name. The added keyword can actually help in boosting your brand visibility. Rather than calling yourself “John Doe,” think of naming your page “John Doe, Professional Business Photographer”.

– Choose the right boards
Identify ways for you to tap into the current top topics in Facebook as these will allow you to boost your exposure. Make sure to choose the following topics:

Food and drink
DIY
Home décor
Women’s fashion
Weddings
Design

Name your boards in a manner that they match people’s top interests on Pinterest. This way you will be able to expand your reach and also able to do just a little more to make sure that your content is found as well as pinned. Each board actually has another small space for you to write comments that are free-form regarding what the board contains, and the reason why you liked the content you’re pinning.

– Link back your pins to your website
All of your images need to be live on the web, and also make sure that you are pinning directly from your website.

– Describe, describe, describe
You will have to provide some words that would tell the search engines (Google) what the photos are all about, since search engines such as Google can not read photos. The words you put in are important, as these will be your keywords. Make sure to include natural keywords as much as possible in your sentences.

It is recommended to write these following types of phrases in your pins on Pinterest:

Want to do this
Want to make one
Want to try this
Need to remember this
Need to do this
Need to try this

Make use of these terms as a lead-in to your keywords, and then you’ll be on the right track to obtaining success on Pinterest.

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Tips To Improve Your Social Media Marketing

By SEOPartner

Source: http://www.entrepreneur.com/article/244708

Social media has become a recognized tool marketing. Customers research purchases online and seek recommendations from friends and family. This is why small businesses have their best interest in social media to achieve a vibrant and interactive presence thereby gaining a few to a high number of clicks which in turn gives increase in their return of investments for just a few hours a week.

Improve your social media marketing

Improve your social media marketing

Here is a list of social media marketing tips for local businesses:

As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses as well.

Quality over quantity.

  • “Quality beats quantity” this is your number one rule of the thumb when undertaking social media marketing. Yes, you do need to update and get your messages out there regularly. Still, remember that quality beats quantity.

Focus engaging on the online community.

  • Engaging the online community is one of the keys to success.

Consider advertising.

  • Investing a little money behind your social media efforts is okay. If your budget allows for it, you can amplify your social media message on Facebook, Twitter and LinkedIn. Also, you can put some funds toward Google AdWords to help bump your website to the top of search engine results.

Repeat what worked.

  • If your efforts were successful, note it, and use it whenever you need to. Don’t be afraid to repeat the steps you took.

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Generate Quality Links And Social Shares With The Help Of Infographics

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2398400/how-to-leverage-infographics-to-generate-links-and-social-signals

When it comes social media marketing, one of the best ways encourage visitors to share posts is through high-quality and well-designed infographics. To help you generate links and social signals, here are tips in creating eye-catching inforgraphics:

Get links and shares from infographic

Get links and shares from infographic

  • Think laterally, not literally: Do NOT just create an infographic about the different types of products you sell, explore angles that are relevant and are interesting to CASUAL web surfers.
  • Tell a story: Do NOT simply share statistics when creating an infographic, tell a story so that your visual content not only attracts but informs as well.
  • Create a content strategy: Reach out to other webmasters, announce to them your infographic and offer them to host it on their sites, while offering a unique article to go along with your content.
  • Leverage Blogger outreach: Approach sites that would be best-served by your content (those that are really relevant to the content you have).
  • Amplify content placement: When you get your infographic shared, promote its published URL in social media. However, do NOT just tweet and forget, create a Facebook ad campaign to promote the published page, or you can use a Twitter ad or even Pinterest.

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What’s New About LinkedIn Company Page Notification Center

By SEOPartner

Source: http://marketing.linkedin.com/blog/linkedin-enhances-company-pages-with-new-notification-center/

What's New With LinkedIn?

What’s New With LinkedIn?

  1. Get an overview of how many likes, comments, and shares they’ve received on Company Page updates and how often their company has been mentioned by LinkedIn members on the platform.
  2. View every publicly shared mentions of their company on LinkedIn.
  3. See all of the most recent likes, comments and shares their company has received in a single view.
  4. Comment and like as a company representative in response to mentions about their company.

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