Source: http://www.geekersmagazine.com/twitter-marketing-mistakes-avoid
Social media marketing allows business owners to improve their online presence. Unfortunately, some business owners make certain mistakes that can kill their marketing campaigns in social media sites like twitter. To avoid these mistakes, you need to consider the following factors.
Twitter Marketing Mistakes
Promoting your products – Promoting products on social media sites is a huge mistake that can drive viewers away or even kill your profile. Instead of forcing viewers to buy, it is better to entice clients to view your products and let them about their benefits.
Being too brand-centric – Focusing too much on building leads is not good on social media platforms. It would be better to provide useful and informative content with regard to your niche. By doing this, you can help improve your reputation.
Making long tweets – It is also essential to avoid making long tweets since readers can be confused. Making tweets with only 100 characters is the sweet spot for Twitter users.
Neglecting the power of photos and videos – Include rich media such as attention grabbing images and inspirational videos and you’re likely to double your viewer engagement.
Not being consistent – Failing to be consistent in using Twitter can also kill your marketing schemes. So, make sure that you regularly post on your profile and ensure that you post content related to your niche.