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5 Tips To A Successful Instagram Marketing

By SEOPartner

Source: https://www.facebook.com/business/news/Getting-creative-on-Instagram

Getting started on Instagram? Bring the story of your business to life through this platform. Here are strategies that can help you make marketing on Instagram successful:

5-Tips-To-A-Successful-Instagram-Marketing

Tell your story on Instagram

Tip #1: Search and explore.

  • Get familiar with the platform.
  • Understand the community – The Instagram Blog, the @instagramforbusiness account
  • Partner with community influencers or co-create authentic and authoritative campaign.
  • The more you explore, the more your account will create an impact.

Tip #2: Have a consistent look and theme.

  • Define clearly what you want to be known for.
  • Determine the purpose of your brand.
  • Your visual content should uphold your business – the objectives and the message you want convey.

Tip #3: Know the basics of photography.

  • This is a highly visual social media platform.
  • Images require the basic rules of photography – focal point, framing and balance, lightning, etc.
  • Choose images with strong focal point. Avoid complex composition.
  • Are the images properly displayed even in high resolution screens?

Tip #4: Focus on quality over quantity.

  • Aim to visually inspire the community through your well-crafted images and messages.
  • Keep in mind that your post should show, not tell.
  • Add caption that reflects your tone of voice.
  • Add three to five hashtags to make your images more discoverable.

Tip #5: Test what works best for your brand.

  • Launching an advertising campaign will make audience interact with your posts.
  • Explore how you can use Facebook and Instagram together.
  • Check the tools, features and formats available to you.

Optimize your Instagram account to drive traffic to your business.

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How To Find Your Target Audience On Social Media

By SEOPartner

Source: http://www.socialmediaexaminer.com/how-to-research-and-locate-your-audience-using-social-media/

Do you know which social media platform your target customers spend most of their time on? To optimize your marketing efforts, below are tips on how you can locate and connect with your target audience on social media.

tips on how to find your target audience on social media

Finding your target audience on social media sites

Define your customers.

  • Name who your ideal customers are.
  • Identify – employees, working mothers, teenagers, managers, bosses, leaders, etc.
  • The clearer picture you have in mind, the easier for you to find them.

Know the size of your audience.

  • Estimate the number you want to reach.
  • Is it too big or too small?
  • You may need to narrow your target or expand your audience.

Run a survey.

  • Ask your existing customers so you can optimize your campaigns.
  • Get information about the social media they regularly use, the websites they visit, the podcasts they listen to, the blogs they read, the people they follow, and so on.
  • Collect feedback on your events.
  • Graph data for marketing strategies.

Do your research.

  • Check online behavior to supplement you surveys.
  • Find studies and tools online that can help you.

Locate and connect.

  • Put survey results and research all to work.
  • Start by uploading your email database to social media platforms.
  • Find your customers there and start connecting.

Regularly update your social profiles to increase your visibility. Engage and keep your posts interesting so that more people will follow you and share your posts.

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How To Create Pinterest Boards People Want To Follow

By SEOPartner

Source: http://www.socialmediaexaminer.com/how-to-improve-your-pinterest-boards-and-gain-more-followers/

Finding more ways to increase your visibility and grow your following on Pinterest? Gain more followers by improving and adding the right types of boards. Below are tips on how to make boards that people would want to follow.

how to make boards that people would want to follow

More ways to increase your visibility and grow your following on Pinterest

Attract Pinterest users with evergreen content.

  • Have a solid base by pinning evergreen content as they stay relevant.
  • Pin large number of boards interesting to people year-round.
  • Seasonal boards usually lose appeal after the holiday has passed.
  • Gain more followers through boards that offer value for longer periods of time.

Catch users’ interest by creating a current trends board.

  • Most users want to keep up with the latest trends.
  • Add a few boards focused on current trends.
  • Showcase your best-selling products.
  • Promote relevant content.
  • Highlight your most popular items.
  • To drive sales, consistently update this board.

Create a how-to board.

  • Attract followers quickly by featuring instructions on how to use your products.
  • Include other content that your audience might find useful.
  • Pinterest hosts a huge amount of DIY content.
  • Pinners love DIY and how-to ideas.

Feature a guest pinners board.

  • Widen your reach by partnering with guest pinners.
  • You can get new ideas or perspectives for content.
  • This will also draw in some of your guest pinner’s audience to your board.

Optimize your social media to gain more followers and visibility, consequently increasing traffic to you site.

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How To Effectively Manage Your Social Media Content

By SEOPartner

Source: http://www.socialmediaexaminer.com/how-to-speed-your-social-media-content-production/

Do you spend more time posting than engaging on your social media? Live engagement is important so you need to effectively manage your updates. Here are some tips on how to create social media content quickly so you can have more time to connect with your followers.

Social media content management

Manage your social media content

List the types of updates you are going to share on a regular basis.

  • Different update types include links to your own content (blog posts, videos or podcasts), brand mentions, your seasonal promos, and other people’s content.
  • Post words of wisdom – your own tips and advice, or quotes from other people.

Create content in batches

  • Social media updates can get in the way of your schedule.
  • Know that you need time to write updates and post them.
  • Be more productive by preparing everything ahead of time.
  • Decide your frequency of update and sit down once a month to write content on each category of your updates.

Pick your scheduler

  • Load and schedule your content.
  • The scheduler you pick will do the job of posting a steady stream of updates on your social media.
  • With content ready, you can set aside more time to live interactions.

Eliminate distractions, boost your productivity, and engage more with your audience on social media.

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New Facebook Features – Ensuring Better Communication Between Pages And Customers

By SEOPartner

Source: https://www.facebook.com/business/news/new-tools-for-managing-communication-on-your-page

There are over 50 million active business Pages on Facebook. Pages are considered to be one of the mobile solutions for businesses these days. As more customers connect through social media, you may want to consider optimizing your own Page. Below are new Facebook Page features to look forward to:

New Facebook Features For Pages

Facebook Page Features

More control and flexibility over your Page’s responsiveness badge.

  • Improve your business’s response time.
  • Set the average time it will take you to reply to your messages.
  • Manage the response time that will be displayed publicly on your Page.
  • Let customers know when to expect a response from you.

“Away” – the new messaging status

  • Designate when you are unavailable to respond to client’s messages.
  • Turn off messaging at night.
  • Customers would know not to expect a response right away

Away Messages and Instant Replies

  • Draft messages to be sent automatically when you are “away”
  • Use this feature to provide customers important information.
  • Reply to incoming messages immediately using Instant Replies.

Redesigned inbox

  • Serve your customers better by knowing more about them.
  • More information about the customer you are communicating with is displayed on your inbox.
  • See past interactions.
  • Interact in a personalized and seamless way.

Comments under the new Activity tab

  • Monitor and respond to comments.
  • Profile information of clients leaving comments is accessible to admins.
  • Provide great customer service by quickly responding to comments.

Manage business communication efficiently. Check out these new Facebook Tools that will be available to every Page in the coming months.

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Tips To Make Your Products More Appealing On Social Media

By SEOPartner

Source: http://www.socialmediatoday.com/marketing/jefffoster/2015-07-19/8-social-media-tricks-make-people-crave-your-products

Social media is one of the most useful and important tools that business owners these days can use to sell products. However, it takes some work to engage audiences on social media and then get them to buy from you. Here are some tips to get you started:

1. Use awesome photos of your products. Majority of people are visually-oriented and respond very well to images in comparison to words. Moreover, photos are a great way to share important information about your product in a short amount of time.

2. Get people hyped up on new releases. Social media is a great venue for launching new products and building excitement up to the day of the product’s release. Create teaser videos and graphics and share them with your audiences to make them more curious about new products.

3. Engage your audiences. Invest in your relationships with your audiences. Share useful content, help them out with issues related to your industry, and share entertaining material on your page. In the long run, your customers will keep coming back to you for your services.

4. Get people and trusted bloggers to review your products. People who are looking to buy something will often check out reviews to gauge the quality of a product. Bloggers are a great source of product reviews because they don’t have any vested interest in your product and are thus deemed trustworthy.

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Quick And Easy Ideas For Social Media Status Updates

By SEOPartner

Source: http://www.searchenginejournal.com/11-quick-easy-social-media-status-updates-easier-think/126507/

Social media can be an effective tool for business, but at times, maintaining a social media account for your brand can be trying. You have to create posts on a regular basis, and ensure those posts are effective in reeling in your audience. It doesn’t have to be difficult though; here are some ideas on what you can easily post to keep your social presence active:

Ideas For Social Media Status Updates

Ideas For Social Media Status Updates

1. Pictures. Photos are highly effective marketing tools, and users are often attracted to visual media. When you’re on the run, you can easily take a quick snapshot related to your business and share that with your audiences.

2. Quick Facts or Tips. Educational or instructional content does not have to be lengthy. In fact, shorter posts tend to get more attention from users. Facts and tips are also useful, so audiences often love these.

3. Questions or surveys. Social media users enjoy sharing their opinions. Moreover, questions and surveys encourage more interactions between your brand and your target audiences.

4. Lesser-known holidays. There are lots of holidays that may be truly enjoyable to your audiences but not quite as well-known or celebrated as official holidays, such as Ice Cream for Breakfast Day. Celebratory posts like this also gives your brand a quirky personality.

5. News Commentary. Comments on contemporary topics not only shows that your company is aware of and concerned with current events, it also enables healthy discussion with your audiences.

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