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The Common Facebook Marketing Mistakes

By SEOPartner

Source: http://www.businessnewsdaily.com/8556-facebook-marketing-mistakes.html

Facebook is one of the most popular social media networking sites individuals and business owners use. With this site, individuals can communicate and even promote their services. However, there are cases when individuals make marketing mistakes that can affect their venture. Below are the 10 Facebook marketing mistakes.

facebook marketing mistakes

facebook marketing mistakes

Forgetting to socialize – Open dialogues with fans or customers and allow businesses to speak to people in a more authentic way.  In addition, companies and brands should acknowledge that they’re speaking to people and building a relationship with someone.

Ignoring analytics – Analytics can help Facebook users to check and find out certain parts where users are active. This will allow you to reach more audience.

Forgetting to boost posts – It is also essential for businesses push out their messages through boosted posts if they intend for as many eyes to see it as possible.

Buying likes – Buying likes can increase can help boost your traffic. However, this may cause serious problems in the future since you are only targeting on fake profiles.

Using the same scheme – Some marketing schemes work on certain platforms. Therefore, some businesses make use of it in Facebook. Unfortunately, this scheme may not be applicable. So, it is best to try out new schemes.

Targeting the wrong audience – Some business owners target wrong audience. To deal with this, business owners need to make use Facebook targeting and retargeting.  These two are some of the best tools businesses can use to actually convert fans into actual customers.

Neglecting video posts – When it comes to posting videos, YouTube is the ideal option. However, posting videos on Facebook can also help boost your profile.

Posting inconsistently – It is also essential to post consistently in order for your audience to ensure that your business is active and reliable.

Ignoring complaints – There are cases when audience makes complaints online. Thus, make sure to deal with these complaints to help you provide better services for potential clients.

Not adding variety – Making use of photos, videos and inforgraphics allow business owners to provide a variety of posts for their audience.

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How To Improve Your Marketing Strategy On Pinterest

By SEOPartner

Source: http://www.socialmediaexaminer.com/9-ways-to-improve-pinterest-marketing/

Photos generate more traffic than content. This is possible since more individuals are more attracted in checking photos than reading content. Therefore, in order to improve your business marketing strategy, it is best that you make use of photos. Luckily, there are websites that focus on featuring images like Pinterest. To help you improve your marketing strategy on Pinterest, below are some of the tips you need to know.

  1. Create customer personas – Study your followers’ profiles or review Pinterest analytics. Then create user personas based on the data.
  2. Write complementary content – Show you know your industry and develop powerful relationships with your clients.
  3. Use multiple boards – Vary the types of boards you create to help you speak to multiple facets of your audience.
  4. Organize a contest – Launch a contest that encourages users to create a board featuring your product or service.
  5. Share your story – Use visuals on Pinterest to showcase your accomplishments.
  6. Make unique pins – Create boards with pins that lead to your blog, as well as product pages.
  7. Use humor – Create a “funny“ board or even a unique board with a humorous twist.
  8. Use user-generated images – Share real-life photos from your company and encourage users to do the same.
  9. Present product tips – Show your audience tips and tricks that relate to your product.

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Improve Your Branding By Using Social Media

By SEOPartner

Source: http://www.semrush.com/blog/5-reasons-why-social-media-is-crucial-for-branding/#more-21765

Since internet has become a means of communication throughout its existence, it has now become the foundation of the world’s growing economy and development. The benefits of the development of internet paved the way of communication between parties using social media. If you want to gain more leads and followers for your site, you need to get a social media platform to begin with.

Improve Your Branding

Improve Your Branding

Steps to use social media to increase branding:
1. Select the best social network that will suite your campaign – you can use LinkedIn, Pinterest, Instagram, Google+, or Facebook to build your brand.
2. Do not create followers, create a community – keep your audience engage by responding to them, liking their posts, retweeting their tweets.
3. Post something on your social media – stay active on social media. Posting regularly will get you more visits and followers. If you have a lot of social media accounts, you can use a social media management app to help schedule posts and reply to your customers easily.
4. Promote your content using paid campaigns – another option is through paid social media ads. This helps your site reach a very wide audience that has interest on your niche which is very effective in increasing visibility.
5. Expand your reach by joining a group – attract more leads by sharing what you’re doing through various groups and communities. Contribute and share your knowledge to increase exposure of your company.

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Best Time To Post On Social Media

By SEOPartner

Source: http://www.socialmediatoday.com/marketing/sarah-snow/2015-06-22/what-are-best-times-post-social-media-infographic

Aside from knowing the right social media platform that suites your business, creating the most interesting, factual and interactive content, choosing the best time to post on social media can also boost your chances of being noticed, gathering and increasing your prospects.

Best Time To Post On Social Media

Best Time To Post On Social Media

Here’s your guide to posting on social media the best time possible:

  • People engage on Facebook most on Thursday and Friday
  • 5pm is highest for Twitter retweets
  • Best time to post on Linkedin would be Tuesdays, Wednesdays and Thursdays during business hours
  • Best time to Pin on Pinterest would be Saturdays 8pm-11pm
  • Instagram engagement spikes on Mondays
  • Weekdays are best days to post on Google+ during 9am-11am

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