social media shares — SEOPartner

Source: http://www.inc.com/jeff-haden/how-to-create-shareable-content.html

Inc.Com Contributing Editor Jeff Haden talks about making a connection with the reader and why this type of content has the power to get shared.

Shareable Content

In creating quality shareable content, you need put to mind that your goal is to allow the reader, as an individual, to find something of themselves in what you wrote. You have to find a way to connect on a personal level, even though you’re writing hoping millions of people will read it. That whole “million” is made up of individuals.

It could be something inspiring
A mistake you made that they’ve also made

You have to share a little bit about yourself — you might have to be vulnerable.

People want to read something that feels like a conversation between you and the reader, then they’ll connect with you.

It won’t always work. Not everyone’s going to like what you write.

The more personal you are, the more human you are — the more connection you will make. And that’s the stuff people will want to share.

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Source: http://www.semrush.com/blog/7-creative-ways-to-build-traffic-from-social-media/

Social media is a powerful and indispensable tool for building website traffic. Here are a few tips to utilize this tool in building traffic for your website:

Social Media Tips To Build Traffic

1. Post new content on a regular basis. New posts will attract traffic, but their effectiveness wears down over time. Offer new content periodically to make up for declining traffic from old posts.
2. Be an active social media user. Interact with your audience and other users, or even businesses from the same industry. Engaging other users expands your network, possibly increasing your audience reach.
3. Learn social media sites and the type of audience each one caters to. Rather than using all social media sites available, it’s better to use the platform that best fits your business and allows you to reach your target audience more effectively.
4. Aim to produce and share only high quality content with better chances of success among your audiences. Don’t post simply for the sake of posting, as poor content is likely to deter audiences from discovering good social media posts.
5. Repurpose old content and posts. Target audiences and new followers may benefit from old content, especially those who have not seen your posts from the past.

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