Source: http://www.socialmediaexaminer.com/9-ways-to-improve-pinterest-marketing/
Photos generate more traffic than content. This is possible since more individuals are more attracted in checking photos than reading content. Therefore, in order to improve your business marketing strategy, it is best that you make use of photos. Luckily, there are websites that focus on featuring images like Pinterest. To help you improve your marketing strategy on Pinterest, below are some of the tips you need to know.
- Create customer personas – Study your followers’ profiles or review Pinterest analytics. Then create user personas based on the data.
- Write complementary content – Show you know your industry and develop powerful relationships with your clients.
- Use multiple boards – Vary the types of boards you create to help you speak to multiple facets of your audience.
- Organize a contest – Launch a contest that encourages users to create a board featuring your product or service.
- Share your story – Use visuals on Pinterest to showcase your accomplishments.
- Make unique pins – Create boards with pins that lead to your blog, as well as product pages.
- Use humor – Create a “funny“ board or even a unique board with a humorous twist.
- Use user-generated images – Share real-life photos from your company and encourage users to do the same.
- Present product tips – Show your audience tips and tricks that relate to your product.