social media tips 2015

Source: http://www.informaticsinc.com/Blog/20150903/391/5-Tips-for-Tackling-Social-Media-if-You-Are-B2B.aspx

The competition among businesses is very stiff. So, most business owners opt for ways that can help them stand out of their competition. And, one of the best solutions is to make use of social media. Fortunately, businesses most especially B2B companies can benefit from using social media easily by knowing the right strategy.

Being Familiar With Your Audience – Before creating plans and making decisions for your social media, it is best to be familiar with your audience.

Knowing Key Performance Indicators – it is also essential to know your purpose in using social media for your business. This will help you identify your key performance indicators.

Trying out New Platforms – There are numerous social networking sites you can choose from. So, it is best to try out different platforms and choose what works for your business.

Keeping Track Of Competitors – To help you compete in your niche, you also need to keep track of your competitors. This will allow you to learn how competitors interact with clients.

Taking Advantage In Paid Social Advertising – It also pays to take advantage in paid social advertising. With this, you can easily increase your reach, conversations and ROI.

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Source: https://www.marketingtechblog.com/social-media-dos-and-donts/

Social media marketing has become among the most powerful forms of marketing today. Businesses use this platform as a way to reach and interact with a bigger number of target audience. However, always remember that they are not the place for a hard sell so be sure to commit to a more genuine interaction.

Social media do’s and don’t s

Here is a list of Do’s and Don’ts when using social media for your business:

DO’s

Have a complete profile
– Be sure it is branded, it explains your services and it has a link leading to your website.
Audience interaction
– Always be sure that your posts are interesting and engaging.
Plan Ahead
Have a posting schedule
Use links and hashtags
Re-share relevant content from reliable sources
Create interesting and high-quality content
Respond to and respect your audience

DONT’s

Create too many accounts on different social media platforms
– Signing up to too many social media platforms when you aren’t sure if you have the time to update each of them regularly is a no-no.
Flood your feed just to hard sell
Forget to monitor posts
Hold back on providing new content and sharing them . They must be up-to-date with your industry news and changes.
Lump together and overdo hashtags
Copy content and branding it as yours
Making unappealing content
– Share infographics, videos and post interactive visual-based content
Share or interact with questionable content

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