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Visual Content Tools You Can Use To Increase Audience Engagement

By SEOPartner

Source: http://www.socialmediaexaminer.com/5-visual-content-tools-to-boost-engagement/

For most business owners, getting their target audience to engage with them might take months, sometimes even years. Such type of problem can be avoided if business or website owners can create visual content that can effectively invite social media audience to engage with it.

Visual content creation tips

Visual content creation tools

To create stronger visual content for your social sites, below are some budget-friendly tools that you can use:

SnapWidget – SnapWidget is a tool that allows you to display Instagram photos on your website or blog. This tool offers both free and paid versions. The free version enables you to pull the photos from an Instagram hashtag or account and display them on your website or blog. You can also personalize the format, the size, layout, colors and effects of the image. You also have the option of placing the sharing buttons next to your photos. The paid version comes with more features, such as more advanced customization options.

Pablo – Pablo, a derivative of Pablo Picasso, by Buffer is a free social media image creation tool. When you use Buffer to share a post, you can create graphics with stats or facts, inspirational quotes, recipes or important announcements with this tool to attach with it. Pablo is highly regarded for its speed and easy-to-use filters and sizing options.

Apester – This tool is a digital storytelling platform that permits you to create and embed surveys, personality tests, video quizzes and polls into your social posts. The idea behind this tool is to increase reader engagement, make stories more shareable and get people to participate in a conversation. With Apester, you can also collect feedback that you can use to produce more relevant content in the future. The polls and quizzes you post using this tool can also engage your audience even if they’re not shared.

Roojoom – Roojoom is a content curation and creation platform. This tool permits you to collect content from your online and offline sources such as your web pages, videos, PDFs and marketing materials, to create a “content journey“ for your readers. From within one centralized place, you can then guide readers step by step through the journey. Your readers can then share links to the Roojoom instead of to individual sources and they will be encouraged to interact with the content. This also keeps them reading the content until the end.

Mapme – This tool is often dubbed as a “community visualization platform”. Mapme, a visual user-generated tool, can be used to let your community develop and add to existing maps you create around a specific topic, for example, startups in New York. In other words, they’re maps created by the people for the people but aimed at businesses and organizations.

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Content Tips For Popular Social Media Sites

By SEOPartner

Source: http://www.searchenginejournal.com/15-tips-help-write-better-social-media-content/145220

Marketing products and businesses are easier with the use of social media sites. These sites provide good network for businesses and their target audience. So, it is important to make sure that you create the right content to entice your audience. To help you create the ideal content for your social media profiles, below are some tips to consider.

Social Media Posting Tips

Social Media Posting Tips

Twitter Tips

  • Use images in your tweets – Using images in tweets can help increase traffic. Experts saw 18% increase in clicks which can help you promote your business easily.
  • Understand the difference between your Voice and Tone – You need to have a consistent voice throughout your social media usage, but when it comes to the different channels, different tones can work.
  • Write conversational tweets – Keep things chatty when you’re writing for Twitter.

Facebook Tips

  • Use a perfect recipe for a post – In order to get better results in posting on Facebook, it is best to know the best recipe from using actual links up to publishing posts at times that aren’t peak.
  • Use visuals – Photos on Facebook get seven times the amount of likes, and 10 times the number of shares over content that only links to a page or is just written content.
  • Write long-from Facebook content – Instead of just making a simple little post, you will soon be able to write long form content.

Linkedin Tips

  • Keep your audience in mind – When you are writing LinkedIn content, make sure you are writing for that demographic, which is more professional.
  • LinkedIn pieces do better when they are shorter – Writing short content can help you reach a more business-oriented audience, and give them something easy and quick content to read.
  • Post regularly, but do not over post –Keeping to a consistent posting schedule is also a great way to improve your LinkedIn content and the engagement you receive.

Instragram Tips

  • Use high quality images – Make sure your photographs are all high quality. This is the most important one. Your smartphone is an incredible camera already
  • Interact with others –Instagram is also about the interaction, and if you start browsing your favorite hashtags, you get the chance to interact and grow your following.
  • Hashtags – Using hashtags allows you to entice followers which can be potential clients.

Pinterest Tips

  • Don’t make your marketing obvious – Never post content that focuses on sales.
  • Share fun, relevant GIFs – GIFs are a huge part of the Internet right now, and you can easily incorporate gifs into your Pinterest strategy.
  • Create awesome boards – It is easy to create several boards, but you will want to stay away from creating too many.

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Factors That Affect Engagement On Social Media Sites

By SEOPartner

Source: http://www.adweek.com/socialtimes/what-drives-engagement-on-social-media/630586

Social media sites permit you to easily connect with your customers by letting them know who you are and what benefits you offer. Through these various platforms, you can also invite them to engage in the topics they care about most.

key social engagement factors

Factors that affect social engagement

Based on a report from Shareablee, a data platform and solutions provider, audience engagement in the form of likes, comments, and similar actions has increased this year and the growth in magnification has overtaken all other actions on the social web. Instagram, in particular, has experienced the biggest increase among all social media sites.

The increase in audience engagement can be credited to 4 key factors or features. These are:

Usefulness – Today, content marketers are now much more focused on delivering value rather than just promotional messages. According to Shareablee, usefulness was one of the biggest drivers of engagement and based on their study, links to tips and tricks were popularly shared and liked on different social media platforms.

Social proof – Social proof is a psychological phenomenon that refers to the positive influence created when someone finds out that others are doing something. It was found out that brands that leverage or work with other popular brands also garnered significant engagement.

Effective storytelling – Audiences are interested and easily moved by a captivating story. They also tend to gravitate to personal and inspiring stories and are more than happy to share them to others as well.

The emotional factor – According to Shareablee, a lot of brands generate substantial engagement by making an emotional connection with audiences. Content that invokes nostalgia also scored great with audience engagement.

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How To Turn WordPress Into A Social Media Authority

By SEOPartner

Source: http://www.elegantthemes.com/blog/tips-tricks/5-tips-for-turning-wordpress-into-a-social-media-powerhouse

Social media networks have helped business owners to improve their reputation and increase traffic in their websites. Because of this, more and more business owners are creating their own social media profiles. Luckily, WordPress can be transformed into a social media authority with the use of these simple tips.

How To Turn WordPress Into A Social Media Authority

WordPress tips

Think of must-share content – Your content needs to really focus in on your audience’s core wants and needs and consistently deliver solutions to their problems.

Create strategies for specific networks – There are lots of social media platforms you can use. However, it is important to make use of different strategies for each network to obtain better results.

Go viral – Focusing on originality and entertainment can help you go viral. But, make sure content should be on your WordPress site itself to capture the potential value if anything takes off.

Automate social media with plugins – Due to tight schedules, there are cases when individuals cannot post their content on social media sites. Therefore, it is best to use plugins to automatically post on your networks.

Use archives – Make a list of your top content and look to regularly promote it in appropriate ways via social channels to get the most bang for your content creation buck over time.

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The Common Facebook Marketing Mistakes

By SEOPartner

Source: http://www.businessnewsdaily.com/8556-facebook-marketing-mistakes.html

Facebook is one of the most popular social media networking sites individuals and business owners use. With this site, individuals can communicate and even promote their services. However, there are cases when individuals make marketing mistakes that can affect their venture. Below are the 10 Facebook marketing mistakes.

facebook marketing mistakes

facebook marketing mistakes

Forgetting to socialize – Open dialogues with fans or customers and allow businesses to speak to people in a more authentic way.  In addition, companies and brands should acknowledge that they’re speaking to people and building a relationship with someone.

Ignoring analytics – Analytics can help Facebook users to check and find out certain parts where users are active. This will allow you to reach more audience.

Forgetting to boost posts – It is also essential for businesses push out their messages through boosted posts if they intend for as many eyes to see it as possible.

Buying likes – Buying likes can increase can help boost your traffic. However, this may cause serious problems in the future since you are only targeting on fake profiles.

Using the same scheme – Some marketing schemes work on certain platforms. Therefore, some businesses make use of it in Facebook. Unfortunately, this scheme may not be applicable. So, it is best to try out new schemes.

Targeting the wrong audience – Some business owners target wrong audience. To deal with this, business owners need to make use Facebook targeting and retargeting.  These two are some of the best tools businesses can use to actually convert fans into actual customers.

Neglecting video posts – When it comes to posting videos, YouTube is the ideal option. However, posting videos on Facebook can also help boost your profile.

Posting inconsistently – It is also essential to post consistently in order for your audience to ensure that your business is active and reliable.

Ignoring complaints – There are cases when audience makes complaints online. Thus, make sure to deal with these complaints to help you provide better services for potential clients.

Not adding variety – Making use of photos, videos and inforgraphics allow business owners to provide a variety of posts for their audience.

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5 Simple Tips In Increasing Traffic On Social Media Posts

By SEOPartner

Source: http://blog.red-website-design.co.uk/2015/09/01/5-simple-steps-for-more-engagement-shares-on-your-social-media-posts/

Social networking sites have provided numerous features that helped business owners improve their ventures. With the use of social media, business owners have also improved their performance. In case that you wish to improve traffic on your social media posts, you may consider the following tips.

  1. Listen to your audience – Look what your audience wants and use this to create unique posts
  2. Use more photos – Using more photos can entice potential audience.
  3. Use your own photo – Use your own photos to interact with your audience.
  4. Use custom URLs – Using custom URLs can make posts simpler and better.
  5. Create evergreen content – create content that can be shared for a long period of time.

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Best And Worst Practices On Social Media

By SEOPartner

source: http://www.huffingtonpost.com/richard-lorenzen/the-dos-and-donts-of-soci_b_8153448.html

Social media is now the best way to reach your consumers. Here’s a list of good and bad practices when it comes to social media:

Good Practices
– promote the work of others and share your own knowledge to establish your mastery about the topic and build a strong reputation
– always be real and authentic when responding to other’s questions and messages
– keep your content up to date and try new things
– ask questions to your followers to promote engagement and great user experience
– connect your social media to other objectives and platforms
– make use of unique hashtags

Bad Practices
– ignoring followers
– don’t be self centered and stick in promoting only yourself
– avoid mixing personal options and bragging about yourself into your social media posts
– stay away from arguments and social media fights
– don’t use inappropriate images and languages
– don’t overdo your posts

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