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How To Boost Your Pinterest Marketing

By SEOPartner

Source: http://www.socialmediaexaminer.com/9-ways-to-improve-pinterest-marketing/

Pinterest is one of the most popular social media sites used by many businesses today. Since more and more people are now using Pinterest, more and more businesses are also using Pinterest to advertise and market their products and services. However, to ensure you get more exposure and more pins, there are techniques shared by social media marketing experts.

  • Know your target audience. This will help you create interesting and engaging pins.
  • Share useful content. Your followers will always look for something useful and effective. Make sure that you share informative content that is also related to your product or service.
  • Create a variety of boards. This will allow your audience to have a wide selection of topics while strengthening your brand.
  • Create a contest for your followers. Run a contest through shared pins. The more shared pins you have, the more you get to reach more customers.
  • Tell your story through your pins. This will not only keep your followers interested in your brand but this will also help build their trust in your business.
  • Share quality images. Pinterest is an image sharing site, so make sure that you share only quality images to get more attention and drive more traffic.
  • Create boards and pins with a twist. Make your boards and pins funny or humorous. This is a great way to engage with your followers.
  • Share real-life images. Real-life photos are more engaging and drive more attention from current and potential followers.
  • Use DIY pins. This is what Pinterest is known for. Share DIY tips and hacks that you can relate to your product or service.

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Social Media: What You Should And Shouldn’t Do

By SEOPartner

Source: https://www.marketingtechblog.com/social-media-dos-and-donts/

Social media marketing has become among the most powerful forms of marketing today. Businesses use this platform as a way to reach and interact with a bigger number of target audience. However, always remember that they are not the place for a hard sell so be sure to commit to a more genuine interaction.

Social media do's and don't s

Social media do’s and don’t s

Here is a list of Do’s and Don’ts when using social media for your business:

DO’s

  • Have a complete profile
    – Be sure it is branded, it explains your services and it has a link leading to your website.
  • Audience interaction
    – Always be sure that your posts are interesting and engaging.
  • Plan Ahead
  • Have a posting schedule
  • Use links and hashtags
  • Re-share relevant content from reliable sources
  • Create interesting and high-quality content
  • Respond to and respect your audience

DONT’s

  • Create too many accounts on different social media platforms
    – Signing up to too many social media platforms when you aren’t sure if you have the time to update each of them regularly is a no-no.
  • Flood your feed just to hard sell
  • Forget to monitor posts
  • Hold back on providing new content and sharing them . They must be up-to-date with your industry news and changes.
  • Lump together and overdo hashtags
  • Copy content and branding it as yours
  • Making unappealing content
    – Share infographics, videos and post interactive visual-based content
  • Share or interact with questionable content

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How To Create An Authentic Social Media Brand

By SEOPartner

Source: http://www.clickz.com/clickz/column/2404858/10-ways-to-humanize-your-social-media-brand

To be able to attract followers on Twitter, Facebook, Instagram and other social platforms, you need to establish a brand that is authentic. Here are 10 ways to help you achieve that.

Social Media Brand

Create authentic social media brand

  1. Don’t hide behind a corporate logo but instead let your audience see that there are real people behind the scenes.
  2. Refer to your brand in the first person by using “we” or “I”.
  3. Speak in layman’s terms. Try to establish yourself as a credible authority without using buzzwords and jargon.
  4. Names are important so address others by name.
  5. As much as possible, share content in real time.
  6. Use pictures and videos.
  7. Have a sense of humor and share anything with your followers.
  8. Share others’ content to show that you are paying attention.
  9. Listen to what people are saying about you and your brand; take feedback seriously and respond to them kindly.
  10. Acknowledge mistakes.

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