Source: https://socialmediaclub.org/blog/tips-and-tricks/how-to-tweak-your-social-media-for-mobile-marketing
As of now, more and more individuals are connecting to the social networking websites using their smart phones. Therefore, it is imperative for business owners to make plans on how to harness this opportunity and use it into their advantage. Luckily, here are some tips that can help you boost your social mobile marketing strategy.
Tips to boost your social mobile marketing strategy
Take Leverage of Mobile Twitter Audience – Mobile users make up for the largest number of these tweets that makes it one of the most potential platforms for social mobile marketing. Hashtags are ubiquitous in Twitter as they enhance visibility of your brand and increase its outreach.
Keep an Eye on Big Events – A big population of social media users share updates of such events using mobile device. Thus, it offers online marketers a wider wiggle room to promote their brand.
Take Advantage of Hyper-Targetting – Hyper-targetting is an advertising technique offered by popular social media websites to advertise your business to local audience. It takes information from social media profiles of users, such as interests and hobbies, to advertise a brand.
Analyze Your Mobile Data Analytics – An audit of your social mobile marketing activities will enable you to analyze search pattern of your users available on social media websites. This will help you tweak your social media strategy in line with your mobile audience so that you can get higher engagements of your potential leads.
Use Social Listening Tool – Social messaging emerged as a new tool for people to talk about their favorite topics. Whether it is about product reviews, celebrity chit-chats or media gossips, the social camaraderie is always busy in sharing stories with their network.
Integrate Videos in Your Social Messaging – Mobile users have a particular liking for short videos. Too often, you will see mobile users sharing funny video clips or an educational video to their group of friends. Integrating videos in your mobile messaging not only creates the fun element but it also educates your audience about your business.