Source: http://www.searchenginejournal.com/nostalgia-marketing-works/134771/
People experience nostalgia at least once a week and that it makes them feel better. This is the reason why some people love to see images that remind them of something special that happened in the past.
Nostalgia Marketing
– For marketers, nostalgia can be a powerful part of a marketing strategy because of its powerful emotional hold on an audience.
– Nostalgia is all about giving people the feeling of “wow, blast from the past!”
– People love to reminisce about their childhood and teen years, and many companies are looking for ways to resurrect an old product and make it fresh.
How to Incorporate Nostalgia In Your content
– Write content in a fun way that it will attract user engagement and social sharing.
– Create an emotional connection with your target audience.
– Showcase the history of your company.
Nostalgia and Social Media
– Reshare what happened in the past by creating new content that can be shared on social media platforms.
– Posting content from the past can also trigger your audience’s nostalgia. Consider creating your own original content and compare how life is today to the past.
Nostalgia Do’s And Don’ts
Do’s
– Nostalgic content is best created by someone who lived in the time or geographical region that is being recalled.
– Make use of current events, holidays, and trends to create content as a flashback.
– Think about your audience and create content about their elementary and high school years.
Don’ts
– “Newsjacking”.
– Do not copy what’s already been done.
– Don’t bring up memories that others find to be offensive.
Using nostalgia marketing is one of the best techniques for adding to many brands’ SEO strategies.